Egypt is developing rapidly, with a strong economy and a growing middle class. This presents a huge opportunity for companies looking to expand their marketing campaigns. Here are some ideas for new marketing campaigns for businesses in Egypt.
Social media marketing: With over 40 million Facebook users and over 30 million Instagram users in Egypt, social media is a powerful tool to reach a wide audience. Businesses can use social media platforms to share engaging content, conduct promotions, and engage with customers. Here are some tips for social media marketing:
Define your target audience and tailor your content to their interests.
Use visually appealing graphics and designs to catch your audience’s attention.
Engage with your audience by responding to their comments and messages.
Use hashtags to increase the visibility of your posts and reach a wider audience.
Consistency is key, so create a content calendar and stick to a regular posting schedule.
Monitor your analytics to track your performance and adjust your strategy accordingly.
Influencer marketing: Influencer marketing is growing in popularity in Egypt. Businesses can partner with local influencers to promote their products and services to their followers. This helps increase brand awareness and increase sales. Here are some tips for influencer marketing:
Choose influencers who align with your brand values and target audience.
Clearly define your goals and expectations for the campaign.
Provide influencers with creative freedom to showcase your brand in an authentic way.
Use a mix of compensation options such as paid sponsorships, affiliate partnerships, and product exchanges.
Track and analyze campaign performance to optimize future influencer partnerships.
Mobile marketing: With over 94 million mobile subscribers in Egypt, mobile marketing is an effective way to reach a large audience. Businesses can engage with their customers through their mobile devices using SMS marketing, mobile apps, and mobile-friendly websites. Here are some tips for mobile marketing:
Optimize your website for mobile devices to ensure a seamless user experience.
Utilize mobile advertising platforms such as Google Ads and Facebook Ads to reach your target audience.
Invest in developing a mobile app to increase customer engagement and retention.
Use mobile-specific tactics such as SMS marketing and push notifications to reach customers directly on their mobile devices.
Ensure that your mobile marketing strategy aligns with your overall marketing goals and objectives.
Event marketing: Egypt is a country with a rich cultural heritage and offers many opportunities for companies to participate in local events. By sponsoring or participating in events, businesses can increase their visibility and connect with potential customers.
Here are a few tips for event marketing:
Identify your target audience and tailor your messaging to their interests and needs.
Leverage social media platforms to promote your event and engage with potential attendees.
Utilize email marketing to keep your audience informed and excited about your event.
Partner with relevant influencers or sponsors to expand your reach and credibility.
Offer early bird or group discounts to incentivize ticket sales.
Create a visually appealing and informative event website to provide all necessary information to attendees.
Consider hosting a pre-event or post-event networking opportunity to foster connections and build relationships.
Our 8th Anniversary
Happy 8th Birthday to US
Today, on the 29th of August, 2019 , we , New Generation Development company celebrate our 8th Anniversary ! 8 years of love , hope , work , brotherhood between all of us , and most importantly , the sense of being part of a family , which is something very rare to have nowadays !! We are unique not only for the work we do , but for our gorgeous team .We are not colleagues only , we are family . That’s what’s makes us different from any other company .Besides of course our offers and work that had spread nearly everywhere .
Measure your success on Snapchat Advertising
Maybe you’re a Snapchat pro, snappin pics of everything from your meals every. single. one. to your cat sleeping. Or, maybe all you know about Snap chat is that people use it to make their faces look like dogs with freakishly long tongues, or like they are throwing up rainbows.
Whatever your level of Snap chat expertise, you can be sure that this is one little dancing ghost that isn’t going to disappear anytime soon, especially for advertisers. Sure, you know that having a Snap chat presence is important—relevancy is paramount. But why should you, as a marketer, give a (insert your favorite four-letter expletive) about Snap chat advertising?
1. It’s about as immersive as you can get
Advertisers are always trying to get themselves in front of the ever-elusive, yet incomparably- valuable millennial audience. Look no further.
According to Nielsen Media, Snapchat reaches 41% of all 18 to 34-year olds in the United States on any given day. One of the app’s most distinct and beloved features are Snapchat Lenses. If you have ever been on Snapchat and had your face turned into something else, you’ve used the lenses feature. Snapchat’s powerful facial recognition technology allows users to simply tap on their faces in selfie mode, and transform into everything from an angelic deer to a 90-year-old man, complete with wrinkles and a monocle.
Brands are realizing the real opportunity behind Lenses, because in the pursuit of engaging advertising, what could be more immersive than literally changing your customer’s face?
2. It allows you to be in the moment
As marketers, we know that the recipe for campaign success requires four crucial ingredients; the right audience, the right place, the right message and the right time. Snapchat allows advertisers to place Lenses, and their cousin ad-type, Filters.
Also available to advertisers looking to catch the eyes of customers during opportune moments are Snap Ads. This ad type runs in between stories, and allows them to naturally view your ad without interrupting their browsing. And, if they are curious about your message, they can simply swipe up for extended content. Recently, brands like Netflix have leveraged this placement to advertise the release of new series.
The Final Chapter, Snapchat promoted Filters, Lenses and Snap Ads can be strategically placed to run during the moments where they will be most relevant.
On Super Bowl Sunday last year, Gatorade released a sponsored lens that allowed users to dunk a virtual Gatorade cooler over their video selfies. With more than 165 million views, the Lens was a splashing success. Aside from being highly relevant, the ad allowed users to interact with an event that they otherwise would only be spectators of,By allowing users to be a part of the moment, in the moment, Gatorade managed to score the most successful Snapchat campaign of all time—a title they held for months after the fact.
Snapchat promoted Lenses and Filters allow your brand to get in front of customers during the moments that matter most to them.
3. It gets your customers talking
One of the most exciting aspects of Snapchat advertising, especially with features like Filters, Lenses, is that the entire purpose of using them is to then share those pictures with friends. The trickle-down effect of Snapchat is hard to compete with—aside from popular video ads like those featured during the Super Bow,there are few other times where consumers share your ad for sheer entertainment—and so, if one user sends a snap to all their friends using a memorable Lens or Filter, it’s going to start a conversation.
The trans-formative Lens ad shattered records for the app, resulting in 224 million views in one day, with the average user playing back the ad for 24 seconds before sending it as a snap—to gauge, that’s 12.5 years worth of play in a single day, according to Snapchat data.
The conversation didn’t start and end within the Snapchat app, either. Users were sharing their thoughts about Taco Bell’s Lens ad on Twitter and Facebook as well.
Even better—Snapchat allows users to save their snaps, so they can continuously share them through whatever platform they chose. How’s that for keeping the conversation going?
Why advertise on Snapchat?
It’s completely immersive
It lets your brand be a part of big moments
It gets people talking.
Not to mention, its sharing capabilities and facial recognition technology make it truly a one-of-a-kind platform.
Online Social Network Addiction
Addiction to online social networking, as well as Internet addiction types in general.Are recent and insufficiently investigate phenomena, frequently discuss and sometimes dispute in the psychiatric literature.
Addiction types could affect the addictive nature of SNS is support primarily by the mental preoccupation of many chronic SNS users who as a result tend to neglect other aspects of their social functioning such as family and offline friends.
In addition, according to our own observations, sudden cessation of online social networking (i.e., lack of Internet connection) may in some chronic users cause signs and symptoms that at least partially resemble the ones seen during drug/alcohol/nicotine abstinence syndrome.
Online social networking as a potential addiction disorder has so far been discuss in many publications. SNS addiction represents a relatively new issue in psychiatry research, and as with other potentially SNS-related disorders, many questions remain unanswered.
In 2012, Andreassen et al. develop the Facebook Addiction Scale, a scoring system initially based on a total of 18 items, testing features of addiction such as salience, mood modification, tolerance, withdrawal, conflict, and relapse.
The authors applied the scale along with other questionnaires (such as Addictive Tendencies Scale, Online Sociability Scale, etc.) on a sample of 423 students.
The test show a relatively high reliability and proved to be applicable to the student population. The same year, regarding this study, Griffiths expressed concern that the term “Facebook addiction” may be obsolete due to a large variety of activities that can do it on Facebook besides conventional social networking (i.e., playing games).
Nevertheless, any attempt to design a scoring system that would be able to quantify at least a certain aspect of social networking addiction is, in our opinion, an important addition to the present knowledge in this field.
Questionnaire addiction
Wolniczak et al. recently adapted The Internet Addiction Questionnaire in order to test Facebook dependence in the student population. The authors also tested the sleep quality of Facebook users using the Pittsburgh Sleep Quality Index.
The results showed that Facebook dependence may be related to poor quality of sleep. To our knowledge, this is the first study to modify existing questionnaires for Internet addiction in order to test Facebook use.
Probably, the most important question is whether SNS addiction is actually a mental disorder, and whether it should diagnosed and treated as such.
The Tenth Revision of the International Classification of Diseases and Health Problems (ICD-10) defined several specific criteria for dependence syndrome such as a strong desire or sense of compulsion.
Difficulties in controlling consumption behavior, physiological withdrawal state after reduction or cessation, evidence of tolerance, and so on. A diagnosis should made if three or more of the above-mentioned criteria are present (at a certain time point) during the previous year.
Addiction types
It is clear that many of these diagnostic criteria could be apple to a minor percentage of chronic Facebook users who, as a result of this prolong computer use, have problems in normal everyday functioning.
However, one must be very careful with this approach, since in the future it could be quite difficult to distinguish SNS addiction from Internet addiction, which is a much more general disorder (Internet addiction disorder, problematic Internet use, or compulsive Internet use).
Furthermore, it should be note that neither Internet nor SNS addiction include the latest disease classification manuals such as Diagnostic and Statistical Manual of Mental Disorders (DSM-5). In addition, SNS and Internet-relate mental problems are frequently seen together with other diagnose mental illnesses, or, in other words, these problems are complicate by co-morbidity.
Therefore, it remains unclear whether potential SNS addiction is an independent illness, or merely a manifestation of other mental issues such as, for example, personality disorders.
All in all, it remains to see whether SNS addiction will ever be recognizable as a separate mental disorder.
It can be expect that in the future, this issue will be a focal point of many research studies, and that, in the years to come, it will become the subject of a wide debate among psychiatrists, psychologists, and other specialists.
The final results and conclusions will have a substantial impact on the future organization of the mental health system, particularly considering that online social networking affects such a large proportion of the world population.
Media communications channels
Media communications channels made many parents worry about how exposure to technology might affect toddlers developmentally,and how Social Media Affects Teenagers .
Media communications channels known by preschoolers are picking up new social and cognitive skills at a stunning pace, and we don’t want hours spent glued to an iPad to impede that. But an equally important period of rapid development, and too few of us are paying attention to how our teenagers’ use of technology.
Much more intense and intimate than a 3-year-old playing with dad’s iPhone—is affecting them.
In fact, experts worry that the social media and text messages that have become so integral to teenage life.And promoting anxiety and lowering self-esteem.
Indirect communication
Teens are masters at keeping themselves occupied in the hours after school until way past bedtime. When they’re not doing their homework (and when they are) they’re online and on their phones, texting, sharing, trolling, scrolling, you name it. Of course before everyone had an Instagram account teens kept themselves busy too. But they were more likely to do their chatting on the phone, or in person when hanging out at the mall.
It may have looked like a lot of aimless hanging around, but what they were doing was experimenting, trying out skills, and succeeding and failing in tons of tiny real-time interaction. kids today are missing out on.
Modern teens are learning to do most of their communication while looking at a screen, not another person
“As a species we are very highly attun to reading social cues,” says Dr. Catherine Steiner-Adair, a clinical psychologist and author of The Big Disconnect. “There’s no question kids are missing out on very critical social skills. In a way, texting and online communicating.
it’s not like it creates a nonverbal learning disability, but it puts everybody in a non-verbal disabled context, where body language, facial expression, and even the smallest kinds of vocal reactions are render invisible.”
Lowering the risks
Certainly speaking indirectly creates a barrier to clear communication, but that’s not all. Learning how to make friends is a major part of growing up, and friendship requires a certain amount of risk-taking. This is true for making a new friend, but it’s also true for maintaining friendships. When there are problems that need to be faced—big ones or small ones.It takes courage to be honest about your feelings and then hear what the other person has to say. Learning to effectively cross these bridges is part of what makes friendship fun and exciting, and also scary. “Part of healthy self-esteem is knowing how to say what you think and feel even when you’re in disagreement with other people or it feels emotionally risky,” notes Dr. Steiner-Adair.
But when friendship is conducted online and through texts, kids are doing this in a context stripp of many of the most personal. It’s easier to keep your guard up when you’re texting, so less is at stake. You aren’t hearing or seeing the effect that your words are having on the other person. Because the conversation isn’t happening in real time, each party can take more time to consider a response. No wonder kids say calling someone on the phone is “too intense”—it requires more direct communication.
If kids aren’t getting enough practice relating to people and getting their needs met in person and in real time.
Many of them will grow up to be adults who are anxious about our species’ primary means of communication—talking. And of course social negotiations only get riskier as people get older and begin navigating romantic relationships and employment.
How To Handle Media Influences On Youth
Exposure to media is a part of modern life, but you can help your child identify what is worth spending time and what isn’t and how Handle Media Influences On Youth . Here are some ways to handle the influence of social media on teenagers:
Check out the music, movies, TV shows, games and celebrities your child likes. Once you know what is interesting to him, you can spot the pictures and messages that are influencing him.
It is quite easy for your teen to watch YouTube videos on mobiles so that you may not know what he is watching. Try monitoring your child on what he is watching on TV or the internet and try to negotiate some limits and rules.
One of the best ways to help your teen navigate the influences on media is to talk about messages. For instance, if your teen loves girls, you can talk to him about female friendships, life choices, self-esteem and sexuality.
Monitoring your teen’s choices does not mean you ban him from watching media. It is just making him aware of the negative influences. It is a good idea to limit on how much your teen plays video games or watches TV.
You should also choose to ban some apps, shows and games. Explain why you are doing so.
You can also encourage your teen to interpret media by putting forward some questions he can ask. Pick out a TV ad or a magazine and ask your teen: who’s behind it, what is their motivation, how does it make him feel, what does he need from it, and so on.
You can do the same with your teen’s role model. Encourage your teen to ask himself like why does he like that celebrity, does he follow him in real life, what values of the celebrity interest your teen and so on.
Tips For Parents:
You as a parent have the responsibility to help your teen make the right choices. Here are a few tips to make media a positive influence in your teen’s life:
Sit down as a family and discuss the pros and cons of media. Encourage your teen to express her feelings about various programs and media outlets.
Help your teen differentiate between reality and fantasy.
Try to keep TVs, video games, etc. out of your teen’s bedroom.
Use parental control. Block channels and websites you think are inappropriate for your teen. But make sure to tell your teenager why exactly you have blocked these media outlets.
Limit TV viewing to 2-3 hours every day. Try to spend time together as a family doing other activities.
Social Media marketing Is a Toxic Mirror
We’ve long understood that movies, magazines and television damage teens’ body image by enforcing a “thin ideal.”
With the rapid aging down of social media marketing and smart phone ownership, most parents spend “digital parenting” time on character coaching, making sure their kids think before they post and refrain from cyber-bullying.
Not anymore. Social media has also become a toxic mirror:
Earlier this year, psychologists found robust cross-cultural evidence linking social media use to body image concerns, dieting, body surveillance, a drive for thinness and self-objectification in adolescents. Note: that doesn’t mean social media cause the problems, but that there’s a strong association between them.
Visual platforms for social media marketing
like Facebook, Instagram and Snapchat deliver the tools that allow teens to earn approval for their appearance and compare themselves to others.
The most vulnerable users, researchers say, are the ones who spend most of their time posting, commenting on and comparing themselves to photos.
One study found that female college students who did this on Facebook were more likely to link their self-worth to their looks. Interestingly, while girls report more body image disturbance and disordered eating than boys—studies have shown both can be equally damaged by social media.
All this provides an illusion of control: if I spend more time and really work at it, I can improve at being beautiful. “I don’t get to choose how I’m going to leave my apartment today,” one young woman told me. “If I could, my body would look different. But I can choose which picture makes my arms look thinner.”
But invariably, the line between a “like” and feeling ranked becomes blurred.
What teens share online is dwarfed by what they consume. Pre-Internet, you had to hoof it to the grocery store to find a magazine with celebrity bodies,or at least filch your mother’s copy from the bathroom. Now the pictures are as endless as they are available.
“wellness” industry (social media channel)
The meteoric rise of the “wellness” industry online has launched an entire industry of fitness celebrities on social media. Millions of followers embrace their regimens for diet and exercise, but increasingly, the drive for “wellness” and “clean eating” has become stealthy cover for more dieting and deprivation. Both contained strong language inducing guilt about weight or the body, and promoted dieting, restraint and fat and weight stigmatization. “I had found wellness,” she wrote. “I was not well.”
Many teens are media-literate about movies and magazines; they take in digitally altered images with a critical eye. Less clear is how social media literate they are. The older adolescents I work with often shrug off conversations about the perils of social media with a “duh” or “I know that already.” That doesn’t mean they’re not listening, or feeling worried that their bodies don’t measure up. (Besides, this population is hardly famous for gushing gratitude for parental advice.)
So what can parents do? Ask teens their opinion of the ways people modify their own appearance online: Why do people do it? What do they gain, and from whom? Sometimes just naming a feeling as normal can make a young adult feel less alone. It never hurts to tell your teen they matter more than their looks.
Learn how the social media affects society and environment
Society influenced by positive and negative Effects of Social Media,The effects of social media on society is somewhat balanced, to be honest. There are many good things about it, and many bad things.
Positive Effects of Social Media
Social networks help the businesses in a variety of ways. Traditional marketing mediums such as the radio, TV commercials and print ads are completely obsolete now and demand for thousands of dollars. Through Facebook, Twitter, LinkedIn or any other social site you can lower your marketing cost to a significant level.
The increasing popularity of social sites like Twitter, Facebook and LinkedIn, social networks has gained attention as the most viable communication choice for the bloggers, article writers and content creators.
Social networking sites have opened the opportunity for all the writers and bloggers to connect with their tech savvy clients to share your expertise and articles.
impact of social networking sites is to unite people on a huge platform for the achievement of some specific objective. This is very important to bring the positive change in society.
Negative Effects of Social Media
One of the negative effect of social media or network is it leads to addiction. Spending countless hours on the social sites can divert the focus and attention from a particular task. It lowers the motivational level of the people, especially of the teenagers and students. They mainly rely on technology and the internet instead of learning the practical knowledge and expertise of the everyday life.
Kids can be greatly affected by these social networking sites if they are allowed to use them. The reason in that sometimes people share photos on social media that contains violence and sex, which can damage the behavior of kids and teenagers. It put the negative impact on overall society as these kids and teenagers involve themselves in crime related activities.
Another downside of the social media is that the user shares too much information which may pose threats to them. Even with the tight security settings your personal information may leak on the social sites.
