Reasons why you need a website for your brand in GCC & MEA
Having a website is crucial for establishing a strong online presence and growing your brand and audience in GCC and MEA. Here are the key reasons why you need a website for your brand:
Online Perceivability: A website permits you to be unmistakable to a tremendous online gathering of people. It serves as a central center where potential clients can discover data approximately your brand, items, and administrations.
Validity and trust: A proficient, well-designed site ingrains belief and validity in your brand. It gives the impression that your trade is authentic and built up, this helps boost your client’s trust.
Brand Personality and Narrating: The website enable you to grandstand your brand’s personality, values, and story. You’ll be able to utilize visuals, compelling substance, and a special plan to communicate your brand’s identity successfully.
Client Engagement: The website serves as a stage for locking in together with your group of onlookers. Highlights like contact shapes, live chat, and comment areas permit guests to ask questions, give feedback, and interact together with your brand.
Showcasing Products and Services: The website site gives a devoted space to grandstand your offerings. You’ll show item pictures, portrayals, details, estimating, and accessibility data, making it simpler for clients to investigate and make acquiring choices.
Improved Client Support: The website can offer assets such as FAQs, information bases, and instructional exercise recordings to back your clients. This self-service approach can spare time for both your clients and your back group.
Promoting and Advancement: The website serves as a showcasing apparatus, permitting you to advance your brand, items, and uncommon offers. You’ll be able to coordinate mail sign-ups, social media sharing buttons, and web journal substance to drive activity and transformations.
SEO and Online Discoverability: Look motor optimization (SEO) procedures can be connected to your site to move forward its permeability in look motor comes about. This makes a difference in potential clients discovering your brand when looking for pertinent catchphrases or expressions.
Customer Analytics and Insights: With a website, you’ll be able to accumulate profitable information and bits of knowledge about your group of onlookers. Analytics instruments give data around site activity, client behavior, socioeconomics, and transformation rates, empowering you to create data-driven choices.
Versatility and Development: The website gives a scalable platform for developing your brand. You’ll extend your item offerings, dispatch unused highlights, target modern markets, and adjust to changing client needs more viably. In the end, having a website is basic for setting up online permeability, building validity, locking in with clients, exhibiting products/services, giving clients bolster, showcasing and promotion, improving discoverability, picking up bits of knowledge, and empowering versatility and development. It’s an invaluable asset for your brand’s success in the digital age.
NGDC Marketing Agency Annual Celebration EL – GOUNA
Reaching 11 Years is a huge number for us, especially looking at the financial situations all around us.
NGDC Celebrated this success with something worthy of the number, Going on an all-expenses paid trip to EL Gouna.
The Team had a serious fun-filled program in Infront of them, from a fun costume party and taking a dive in the red sea to a serious formal branded shoot and serious vision and mission-setting meetings.
As an agency, we encourage out-of-the-box adventures for our valued employees to crown their success and give way to more creative marketing ideas with this energy booster of a celebration.
Our 8th Anniversary
Happy 8th Birthday to US
Today, on the 29th of August, 2019 , we , New Generation Development company celebrate our 8th Anniversary ! 8 years of love , hope , work , brotherhood between all of us , and most importantly , the sense of being part of a family , which is something very rare to have nowadays !! We are unique not only for the work we do , but for our gorgeous team .We are not colleagues only , we are family . That’s what’s makes us different from any other company .Besides of course our offers and work that had spread nearly everywhere .
TIA Top Interactive Agencies
TIA Top Interactive Agencies
TIA is a curated source of digital agencies ecosystems and interactive industry coverings. They focus on bringing together professional and passionate creatives from a diverse range of backgrounds.
And also providing a global perspective that encourages an open exchange from practitioners around the world.
Their mission
Curating a selection of the most interesting digital profiles in the world, including
Founders
CEOs
Art Directors
Creatives and Marketing Leaders among other professionals.
Their Vision
Gathering all the interactive agencies together to be available for serious clients whom are searching for top agencies in all business fields
In order to do so in the best way possible, they took into consideration what users are looking for when they visit www.topinteractiveagencies.com and created a directory to offer professional and passionate creatives a global perspective of the best and most innovative agencies organized by categories.
Best digital and interactive agencies, Interviews, Upcoming events and Articles, are just a bit of what you can find on TIA. Take a look now and check our profile on TIA
http://www.topinteractiveagencies.com/digital/agency/africa/new-generation-development-company/
Things to know about TIA web (Top Interactive Agencies)
(TIA) is a resource with focus on digital agencies, with over 1000 agencies listed from more than 80 countries.
You can select them by location, if you want the nearest, or you can also use tags to find the one that is an expert in the field you are interested in.
Free access, don’t need to register
Team is so supportive and quick responding for your requests
Whats app Blog updates
whats app deleting Messages for Everyone
Starting today on whats app you can now delete messages you sent by mistake — whether to one person or an entire group,Here’s how it works: tap and hold on the message, choose “Delete,” and then “Delete for everyone.” You have seven minutes to delete the message after it’s sent.
This feature is rolling out for users around the world on the latest versions of iPhone, Android, Windows Phone as well as desktop,Both you and the message recipient must be using the latest version of WhatsApp for the message to successfully deleted.
Share your live location
Today, we’re rolling out a new feature that allows you to share your location in real-time with family or friends. Whether you’re meeting up with friends, letting loved ones know you’re safe, or sharing your commute, Live Location is a simple and secure way.
Just to let people know where you are. This end-to-end encrypted feature lets you control who you share with and for how long. You can choose to stop sharing at any time or let the Live Location timer simply expire.
Here’s how it works. Open a chat with the person or group you want to share with. Under “Location” in the attach button, there’s a new option to “Share Live Location.” Choose for how long you want to share and tap send.
Each person in the chat will be able to see your real-time location on a map,And if more than one person shares their Live Location in the group, all locations will be visible on the same map.
Marketers filter pages to high vs low quality on sites
As a marketer and as an SEO, there is a process that we can use. We do not have access to every single one of these components that Google can measure, but we can look at some things that will help us determine this is high quality, this is low quality, maybe I should try deleting or removing this from my site or recreating it if it is low quality.
In general as a marketers, we are going to urge you NOT to use things like:
A. Time on site, raw time on site
B. Raw bounce rate
C. Organic visits
D. Assisted conversions
Why not? Because by themselves, all of these can be misleading signals.
So a long time on your website could be because someone’s very engaged with your content. It could also be because someone is immensely frustrated and they cannot find what they need. So they’re going to return to the search result and click something else that quickly answers their query in an accessible fashion. Maybe you have lots of pop-ups and they have to click close on them and it’s hard to find the x-button and they have to scroll down far in your content. So they’re very unhappy with your result.
Bounce rate works similarly. A high bounce rate could be a fine thing if you’re answering a very simple query or if the next step is to go somewhere else or if there is no next step. If I’m just trying to get, “Hey, I need some pressure washing tips for this kind of treated wood, and I need to know whether I’ll remove the treatment if I pressure wash the wood at this level of pressure,” and it turns out no, I’m good. Great. Thank you. I’m all done. I don’t need to visit your website anymore. My bounce rate was very, very high. Maybe you have a bounce rate in the 80s or 90s percent, but you’ve answered the searcher’s query. You’ve done what Google wants. So bounce rate by itself, bad metric.
Same with organic visits. You could have a page that is relatively low quality that receives a good amount of organic traffic for one reason or another, and that could be because it’s still ranking for something or because it ranks for a bunch of long tail stuff, but it is disappointing searchers. This one is a little bit better in the longer term. If you look at this over the course of weeks or months as opposed to just days, you can generally get a better sense, but still, by itself, I don’t love it.
Assisted conversions is a great example. This page might not convert anyone. It may be an opportunity to drop cookies. It might be an opportunity to remarket or retarget to someone or get them to sign up for an email list, but it may not convert directly into whatever goal conversions you’ve got. That doesn’t mean it’s low-quality content.
THESE can be a good start:
So what I’m going to urge you to do is think of these as a combination of metrics. Any time you’re analyzing for low versus high quality, have a combination of metrics approach that you’re applying.
1. That could be a combination of engagement metrics. I’m going to look at…
Total visits
External and internal
I’m going to look at the pages per visit after landing. So if someone gets to the page and then they browse through other pages on the site, that is a good sign. If they browse through very few, not as good a sign, but not to be taken by itself. It needs to be combined with things like time on site and bounce rate and total visits and external visits.
2. You can combine some offsite metrics. So things like…
External links
Number of linking root domains
PA and your social shares like Facebook, Twitter, LinkedIn share counts, those can also be applicable here. If you see something that’s getting social shares, well, maybe it doesn’t match up with searchers’ needs, but it could still be high-quality content.
3. Search engine metrics. You can look at…
Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed.
You can also look at things that rank for their own title.,Google Search Console and see click-through rates & at unique versus duplicate content.
So if I type in a URL here and I see multiple pages come back from my site, or if I type in the title of a page that I’ve created and I see multiple URLs come back from my own website, I know that there’s some uniqueness problems there.
4. You are almost definitely going to want to do an actual hand review of a handful of pages.
Pages from subsections or subfolders or subdomains, if you have them, and say, “Oh, hang on. Does this actually help searchers? Is this content current and up to date? Is it meeting our organization’s standards?”
Measure your success on Snapchat Advertising
Maybe you’re a Snapchat pro, snappin pics of everything from your meals every. single. one. to your cat sleeping. Or, maybe all you know about Snap chat is that people use it to make their faces look like dogs with freakishly long tongues, or like they are throwing up rainbows.
Whatever your level of Snap chat expertise, you can be sure that this is one little dancing ghost that isn’t going to disappear anytime soon, especially for advertisers. Sure, you know that having a Snap chat presence is important—relevancy is paramount. But why should you, as a marketer, give a (insert your favorite four-letter expletive) about Snap chat advertising?
1. It’s about as immersive as you can get
Advertisers are always trying to get themselves in front of the ever-elusive, yet incomparably- valuable millennial audience. Look no further.
According to Nielsen Media, Snapchat reaches 41% of all 18 to 34-year olds in the United States on any given day. One of the app’s most distinct and beloved features are Snapchat Lenses. If you have ever been on Snapchat and had your face turned into something else, you’ve used the lenses feature. Snapchat’s powerful facial recognition technology allows users to simply tap on their faces in selfie mode, and transform into everything from an angelic deer to a 90-year-old man, complete with wrinkles and a monocle.
Brands are realizing the real opportunity behind Lenses, because in the pursuit of engaging advertising, what could be more immersive than literally changing your customer’s face?
2. It allows you to be in the moment
As marketers, we know that the recipe for campaign success requires four crucial ingredients; the right audience, the right place, the right message and the right time. Snapchat allows advertisers to place Lenses, and their cousin ad-type, Filters.
Also available to advertisers looking to catch the eyes of customers during opportune moments are Snap Ads. This ad type runs in between stories, and allows them to naturally view your ad without interrupting their browsing. And, if they are curious about your message, they can simply swipe up for extended content. Recently, brands like Netflix have leveraged this placement to advertise the release of new series.
The Final Chapter, Snapchat promoted Filters, Lenses and Snap Ads can be strategically placed to run during the moments where they will be most relevant.
On Super Bowl Sunday last year, Gatorade released a sponsored lens that allowed users to dunk a virtual Gatorade cooler over their video selfies. With more than 165 million views, the Lens was a splashing success. Aside from being highly relevant, the ad allowed users to interact with an event that they otherwise would only be spectators of,By allowing users to be a part of the moment, in the moment, Gatorade managed to score the most successful Snapchat campaign of all time—a title they held for months after the fact.
Snapchat promoted Lenses and Filters allow your brand to get in front of customers during the moments that matter most to them.
3. It gets your customers talking
One of the most exciting aspects of Snapchat advertising, especially with features like Filters, Lenses, is that the entire purpose of using them is to then share those pictures with friends. The trickle-down effect of Snapchat is hard to compete with—aside from popular video ads like those featured during the Super Bow,there are few other times where consumers share your ad for sheer entertainment—and so, if one user sends a snap to all their friends using a memorable Lens or Filter, it’s going to start a conversation.
The trans-formative Lens ad shattered records for the app, resulting in 224 million views in one day, with the average user playing back the ad for 24 seconds before sending it as a snap—to gauge, that’s 12.5 years worth of play in a single day, according to Snapchat data.
The conversation didn’t start and end within the Snapchat app, either. Users were sharing their thoughts about Taco Bell’s Lens ad on Twitter and Facebook as well.
Even better—Snapchat allows users to save their snaps, so they can continuously share them through whatever platform they chose. How’s that for keeping the conversation going?
Why advertise on Snapchat?
It’s completely immersive
It lets your brand be a part of big moments
It gets people talking.
Not to mention, its sharing capabilities and facial recognition technology make it truly a one-of-a-kind platform.
Do Your Users Interact With Your Videos
Beyond Engagement: How interactive video marketing brings another dimension to the user experience
We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, and where the user ends up are all important.
Another step you can take to make the most of your efforts is to make the video interactive.
Here are some excellent tools that can help you turn your videos into an interactive experience:
Adventr
Adventr is a free tool though it has tiered pricing options for those looking for more. This system allows the user to choose based on selection offered during the video putting the user in a position to enjoy more than one outcome and more than one story.
The drag and drop administration puts you in control of the narrative you create. When the video pauses at certain points you offer the user choices that then determine the outcome!
For those looking to draw the user in or convey a message that requires interactive elements this tool is ideal and you can try it free before committing to anything.
Klynt
Klynt is another great tool that makes interactive video making easy. They also offer drag and drop video creation that offers up neat opportunities such as adding in specific paths the user can take from or from within the video as well as adding clickable icons that link to pages within your website that may provide further insight into the subject matter for your user. It’s like linking from within your video!
There are more great ways to use this service as seen in this demo example of a dynamic landing page menu to start your video. Now you just have to get creative.
Pageflow
A somewhat more advanced tool this one will take you a few hours to toy with but if you’re interested telling stories in your videos then this is ideal.
This system allows for inserting everything from audio tracks to adding fade in text effects and more. If you have a certain point in your video you want linked to a url within your site just add it as a hotspot linked by either text or an image.
Add a map and make it interactive to allow the user to choose where to go and when they get there have a video about that section or locality.
It depends on how much time and effort you’re willing to put in but if you want to really make a splash and excite your users this could be a great way to do it.
Odyssey
Odyssey is much simpler than the rest,Though you might be intimidated by words like documentation and .js this one is in fact quite easy to use with 3 options to tell your story with.
Slides, scrolling, and torque are the 3 types of videos you can make with this system,By taking your time and reading the documentation you can use this one quite easily to make your videos a journey for your users.
While mostly map based this system does offer options on how to get your user to engage with your content and if you’re stuck that same documentation is there for easy reference.
online-marketing shapes the future of marketing
Online-marketing is part of digital advertising which is the future cause it is fast, effective and cheap. Companies should be making full use of it or risk being left behind. Here are seven things you should know about the future of digital advertising.
Mobile is massive(online-marketing/mobile marketing)
More users are interacting with digital via mobile devices. Consumers are using their phones for everything: shopping, researching, reading the news, surfing the web. Advertising in traditional media such as newspapers, TV, and magazines is in freefall, while digital advertising continues on an upward trajectory.
We’re constantly hearing that this is the age of mobile, as mobile becomes bigger and better. It’s where consumers are, so mobile-first is the new way of thinking when it comes to advertising.
Facebook is a big player
Facebook advertising is a must for businesses thinking of advertising online.
Why would a business advertise on Facebook?
Facebook has a massive user base of billions of members
The ads are cheap; even the smallest budget can get results
Facebook offers exceptional targeting: behaviors, interests, demographics, connections, age ranges, languages, and locations. These allow businesses to specify their targets so their ads reach the intended audience
Facebook gives the advertiser creative control, allowing businesses flexibility with their campaigns
Facebook insights is a great feature that enables businesses to discover how people are engaging with their page as well as their ads. This feature allows you to track page performance metrics, audience demographic, impressions, reach and engagement metrics
Facebook plays a huge part in the future of digital advertising. More and more companies are flocking to the social media platform to make use of Mark Zuckerberg’s advertising juggernaut in online-marketing
Shorter is better
In a world of information overload, consumers have short attention spans and look for bite-sized information and content that’s easy to consume.
Eye-catching visuals are the key to grabbing readers’ attention, their entire attention.
Infographics or videos that are 15-30 seconds long are great ways of advertising. They’re visually strong, and pack a punch, which advertisements need to catch the target audience.
Snapchat has taken social media by storm, with its short ‘catch-me-if-you-can’ content pieces. Businesses need to embrace this way of marketing. Create teasers for upcoming products or services with either videos or photos that exist only for a few seconds. Offer exclusive content that users will love.
Real-time marketing is becoming more and more popular, which is why livestream services such as Twitter’s Periscope and Facebook live have taken off. Companies need to keep up.
Consumers are easily annoyed by ads
Most internet users are blocking ads and muting or skipping videos. Ad blocking occurs more on mobile devices than on desktop. And more users on mobile would consider using an Ad blocker.
Because consumers know how to reject ads, accurate targeting is essential. Bombarding people with irrelevant information is a waste of time for both business and consumer. Focus on careful targeting and your ads will reach the right eyes.
Greater connectivity
Digital advertising allows for greater connectivity with audiences. The ability to target a specific audience, ensuring ads reach those they’re intended for, allows businesses to get to know their target audience more efficiently than traditional advertising methods would.
The more digital advertising evolves, the more connectivity businesses will have with their target audience. This information will make it much easier to plan advertising campaigns because the business will know what the audience likes and wants.
Video is getting bigger
Online video continues to dominate. People are looking to videos for everything from how to fix a puncture to how to cook a new dish. They spend hours watching makeup and hair styling tutorials. Video is first choice for education and entertainment purposes.
Businesses are investing massively in pre-roll ads that run before the video the user wants to watch. Remember, keep the ads between 15-30 seconds to prevent users from installing ad blocks. It’s also important to ensure that the advertisement content relates to the viewer’s demographic.
Nowadays, everyone is attract to their phone. Walking down the street, it seems, all we see is the top of people’s heads. Because of this, video advertisements should be mobile friendly and sometimes.
Native Advertising
Isn’t new but digital ad spending in this area is increasing faster than any other. Native ads are typically long-form blog posts, info-graphics or videos, that aim to inform, educate, entertain or inspire people, without directly promoting a brand, product or service.
A retail clothing company could promote a half-price summer sale using a banner ad. A native ad would be used to promote a blog post that the company produced on summer fashion tips.
As ad blocking becomes more of a threat to display advertising, native content will be essential to drive growth in the digital advertising market.
Seems like, audiences enjoy native content because it’s not designed to directly promote a product or service. Native content often consists of visually stunning articles, featuring great photos, videos, graphics and written content. therefore content is created by brands to tell stories.
Read more blogs on online-marketing > https://ngdc.com.eg/
