series of advertisement message that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns utilize diverse media channels over a particular time frame and are often mandated to be rationally defined.
July 31, 2017
Twitter can be a positive way to market your services and product. If not set up and monitored correctly, you could be throwing money down the […]
July 16, 2017
Advertising campaigns in online marketing are built to accomplish a particular objective or a set of objectives. Such objectives usually include establishing a brand, raising brand […]