Egypt is developing rapidly, with a strong economy and a growing middle class. This presents a huge opportunity for companies looking to expand their marketing campaigns. Here are some ideas for new marketing campaigns for businesses in Egypt.
Social media marketing: With over 40 million Facebook users and over 30 million Instagram users in Egypt, social media is a powerful tool to reach a wide audience. Businesses can use social media platforms to share engaging content, conduct promotions, and engage with customers. Here are some tips for social media marketing:
Define your target audience and tailor your content to their interests.
Use visually appealing graphics and designs to catch your audience’s attention.
Engage with your audience by responding to their comments and messages.
Use hashtags to increase the visibility of your posts and reach a wider audience.
Consistency is key, so create a content calendar and stick to a regular posting schedule.
Monitor your analytics to track your performance and adjust your strategy accordingly.
Influencer marketing: Influencer marketing is growing in popularity in Egypt. Businesses can partner with local influencers to promote their products and services to their followers. This helps increase brand awareness and increase sales. Here are some tips for influencer marketing:
Choose influencers who align with your brand values and target audience.
Clearly define your goals and expectations for the campaign.
Provide influencers with creative freedom to showcase your brand in an authentic way.
Use a mix of compensation options such as paid sponsorships, affiliate partnerships, and product exchanges.
Track and analyze campaign performance to optimize future influencer partnerships.
Mobile marketing: With over 94 million mobile subscribers in Egypt, mobile marketing is an effective way to reach a large audience. Businesses can engage with their customers through their mobile devices using SMS marketing, mobile apps, and mobile-friendly websites. Here are some tips for mobile marketing:
Optimize your website for mobile devices to ensure a seamless user experience.
Utilize mobile advertising platforms such as Google Ads and Facebook Ads to reach your target audience.
Invest in developing a mobile app to increase customer engagement and retention.
Use mobile-specific tactics such as SMS marketing and push notifications to reach customers directly on their mobile devices.
Ensure that your mobile marketing strategy aligns with your overall marketing goals and objectives.
Event marketing: Egypt is a country with a rich cultural heritage and offers many opportunities for companies to participate in local events. By sponsoring or participating in events, businesses can increase their visibility and connect with potential customers.
Here are a few tips for event marketing:
Identify your target audience and tailor your messaging to their interests and needs.
Leverage social media platforms to promote your event and engage with potential attendees.
Utilize email marketing to keep your audience informed and excited about your event.
Partner with relevant influencers or sponsors to expand your reach and credibility.
Offer early bird or group discounts to incentivize ticket sales.
Create a visually appealing and informative event website to provide all necessary information to attendees.
Consider hosting a pre-event or post-event networking opportunity to foster connections and build relationships.
Our 8th Anniversary
Happy 8th Birthday to US
Today, on the 29th of August, 2019 , we , New Generation Development company celebrate our 8th Anniversary ! 8 years of love , hope , work , brotherhood between all of us , and most importantly , the sense of being part of a family , which is something very rare to have nowadays !! We are unique not only for the work we do , but for our gorgeous team .We are not colleagues only , we are family . That’s what’s makes us different from any other company .Besides of course our offers and work that had spread nearly everywhere .
What Creativity Can Add In Business
Creativity is the act of making new connections between old ideas or recognizing relationships between concepts.
Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously.
While being creative isn’t easy, nearly all great ideas follow a similar creative process. In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas.
The Creative Process(creativity)
Gather new material. At first, you learn. During this stage you focus on 1) learning specific material directly related to your task and 2) learning general material by becoming fascinated with a wide range of concepts.
Thoroughly work over the materials in your mind. During this stage, you examine what you have learned by looking at the facts from different angles and experimenting with fitting various ideas together.
Step away from the problem. Next, you put the problem completely out of your mind and go do something else that excites you and energizes you.
Let your idea return to you. At some point, but only after you have stopped thinking about it, your idea will come back to you with a flash of insight and renewed energy.
Shape and develop your idea based on feedback. For any idea to succeed, you must release it out into the world, submit it to criticism, and adapt it as needed.
How to Be More Creative ?!
Step 1: Give yourself permission to create junk
In any creative endeavor, you have to give yourself permission to create junk. There is no way around it. Sometimes you have to write 4 terrible pages just to discover that you wrote one good sentence in the second paragraph of the third page.
Creating something useful and compelling is like being a gold miner. You have to sift through pounds of dirt and rock and silt just to find a speck of gold in the middle of it all. Bits and pieces of genius will find their way to you, if you give yourself permission to let the muse flow.
Step 2: Create on a schedule
No single act will uncover more creative genius than forcing yourself to create consistently. Practicing your craft over and over is the only way to become decent at it. The person who sits around theorizing about what a best-selling book looks like will never write it. Meanwhile, the writer who shows up every day and puts their butt in the chair and their hands on the keyboard — they are learning how to do the work.
If you want to do your best creative work, then don’t leave it up to choice. Don’t wake up in the morning and think, “I hope I feel inspired to create something today.” You need to take the decision-making out of it. Set a schedule for your work. Genius arrives when you show up enough times to get the average ideas out of the way.
Step 3: Finish something
Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.
There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.
Step 4: Stop judging your own work
Everyone struggles to create great art. Even great artists.
Anyone who creates something on a consistent basis will begin to judge their own work. I write new articles every Monday and Thursday. After sticking to that publishing schedule for three months, I began to judge everything I created. I was convinced that I had gone through every decent idea I had available. My most popular article came 8 months later.
It is natural to judge your work. It is natural to feel disappointed that your creation isn’t as wonderful as you hoped it would be, or that you’re not getting any better at your craft. But the key is to not let your discontent prevent you from continuing to do the work.
You have to practice enough self-compassion to not let self-judgement take over. Sure, you care about your work, but don’t get so serious about it that you can’t laugh off your mistakes and continue to produce the thing you love. Don’t let judgment prevent delivery.
Step 5: Hold yourself accountable
Share your work publicly. It will hold you accountable to creating your best work. It will provide feedback for doing better work. And when you see others connect with what you create, it will inspire you and make you care more.
Sometimes sharing your work means you have to deal with haters and critics. But more often than not, the only thing that happens is that you rally the people who believe the same things you believe, are excited about the same things you are excited about, or who support the work that you believe in — who wouldn’t want that?
The world needs people who put creative work out into the world. What seems simple to you is often brilliant to someone else. But you’ll never know that unless you choose to share.
Read more > https://ngdc.com.eg/category/blog/
Productivity Can Beat Creativity
Productivity is a measure of efficiency of person completing a task. We often assume that productivity means getting more things done each day. Wrong. Productivity is getting important things done consistently. And no matter what you are working on, there are only a few things that are truly important.
Being productive is about maintaining a steady, average speed on a few things, not maximum speed on everything.
Top Productivity Strategies
Warren Buffett’s “2 List” Strategy: How to Maximize Your Focus and Master Your Priorities: This method comes from the famous investor Warren Buffett and uses a simple 3-step productivity strategy to help you determine your priorities and actions. You may find this method useful for making decisions and getting yourself to commit to doing one thing right away.
The Ivy Lee Method: The Daily Routine Experts Recommend for Peak Productivity: This productivity strategy is straightforward: Do the most important thing first each day. The Ivy Lee Method is a dead simple way to implement this strategy.
The 15-Minute Routine Anthony Trollope Used to Write 40+ Books: There is one common problem with the approach of ranking your priorities and doing the most important thing first, though. After ranking your priorities for the day, if the number one task is a really big project then it can leave you feeling frustrated because it takes a long time to finish. Writer Anthony Trollope, however, developed a solution to this common problem.
Simple Ways to Be More Productive Every Day
Step 1: Manage your energy, not your time.
If you take a moment to think about it, you’ll probably realize that you are better at doing certain tasks at certain times. What type of energy do you have in the morning? Afternoon? Evening? Determine what tasks each energy level and time of day are best suited for.
Step 2: Prepare the night before.
If you only do one thing each day then spend a few minutes each night organizing your to–do list for tomorrow. When I do it right, I’ll outline the article I’m going to write the next day and develop a short list of the most important items for me to accomplish. It takes 10 minutes that night and saves 3 hours the next day.
Step 3: Don’t open email until noon.
Sounds simple. Nobody does it. It took me awhile to get over the urge to open my inbox, but eventually I realized that everything can wait a few hours. Nobody is going to email you about a true emergency (a death in the family, etc.), so leave your email alone for the first few hours of each day. Use the morning to do what’s important rather than responding to what is “urgent.”
Step 4: Turn your phone off and leave it in another room.
Or on your colleague’s desk. Or at the very least, put it somewhere that is out of sight. This eliminates the urge to check text messages, Facebook, Twitter, and so on. This simple strategy eliminates the likelihood of slipping into half–work where you waste time dividing your attention among meaningless tasks.
Step 5: Work in a cool place.
Have you ever noticed how you feel groggy and sluggish in a hot room? Turning the temperature down or moving to a cooler place is an easy way to focus your mind and body. (Hat tip to Michael Hyatt for this one.)
Step 6: Sit up or stand up.
When you sit hunched over, your chest is in a collapsed position and your diaphragm is pressing against the bottom of your lungs, which hinders your ability to breathe easily and deeply. Sit up straight or stand up and you’ll find that you can breathe easier and more fully. As a result, your brain will get more oxygen and you’ll be able to concentrate better.
Step 7: Develop a “pre–game routine” to start your day.
My morning routine starts by pouring a cold glass of water. Some people kick off their day with ten minutes of meditation. Similarly, you should have a sequence that starts your morning ritual. This tiny routine signals to your brain that it’s time to get into work mode or exercise mode or whatever mode you need to be in to accomplish your task. Additionally, a per–game routine helps you overcome a lack of motivation and get things done even when you don’t feel like it.
Read more > https://ngdc.com.eg/category/blog/
The Security Princess of Google Chrome
Chrome is a free Internet browser officially released by Google on December 11, 2008.
Its features include synchronization with Google services and accounts, tabbed browsing, in-browser translation and spell check.And its integrated address bar/search bar called the Omnibox.
Google’s princess guardian angel (Parisa Tabriz)
Being the popular browser, one of the main priority for Google Chrome is to provide a safe browisng experience. As a window to the online world, a browser is where we expose all our information, and for the same reason, it is more prone to attacks. This is where Parisa Tabriz comes into action.
Her job
This 30-something lady is the reason why you are able to browse on Chrome securely. Tabriz and her team of 30 security engineers hack into Chrome to find out any bugs or loopholes before the cyber criminals and fix them. Her team is also responsible, for those warnings that let you know that you’re about to visit a potentially harmful site.
A whiz-hacker
After graduating in 2007 from University of Illinois, Tabriz started working at Google in 2012 as part of a small “hired hacker” team, and from then on there was no stopping for her. She was even listed in Forbes Magazine’s 30 people under 30 to watch in the technology industry.
What’s with the designation
As one of the few women in such roles within Google, the Iranian-American titled herself ‘Security Princess’ while on a conference in Tokyo.
“I thought Information Security Engineer sounded so boring. Guys in the industry all take it so seriously, so security princess felt suitably whimsical,” she told the Telegraph in 2014.
Thinking like a criminal
As one of Google’s top hackers, she thinks like a cyber criminal. Tabriz usually gives seminars to fresh ‘white hat hackers’, working to protect the search engine. In her first class, she asks students how they would hack into a vending machine for chocolate without using technology.
Social media sites that failed to become Facebook
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.Websites and applications dedicated to forums, micro-blogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
social media sites are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition.
1) Orkut
FOUNDER: Orkut Buyukkokten LAUNCHED: January 2004 PRESENT STATUS: Shut in September 2014
Started by Buyukkokten, a Turkish engineer at Google, Orkut was the result of the search giant’s failure to buy Friendster. Orkut, while not much of a success in the US, proved big in Brazil and India, its two key markets. But in September 2010, Facebook, which debuted two weeks after Orkut’s launch, went past Orkut in terms of number of users in India, and a year later, did the same in Brazil.
Orkut had 19 million users in India and 34 million in Brazil, when it lost the top spot to Facebook. Google fi nally shut Orkut on September 30, 2014.
2) MySpace
FOUNDER: Chris DeWolfe, Tom Anderson LAUNCHED: August 2003 PRESENT STATUS: Active
It may be hard to imagine how big MySpace was. In 2006, it beat Yahoo and Google to become the largest website in the US by page views. Rupert Murdoch’s News Corp had bought it the previous year for $580 million. Its valuation shot up to a staggering $12 billion in 2007, when it had 300 million users.
But it was all downhill for the site from there as Facebook closed the gap with MySpace and became the largest social networking site. News Corp sold MySpace in June 2011 for just $35 million.
3) Friendster
FOUNDER: Jonathan Abrams, Peter Chin LAUNCHED: March 2002 PRESENT STATUS: Shifted to online gaming in 2011 and shut down in June 2015
Within a year of its launch, Friendster had three million users but soon had to contend with the likes of MySpace and Facebook.
It was sold to a Malaysian internet company in 2009 reportedly for $100 million. At the time of the sale, Friendster had around 75 million users in Asia. Friendster turn it into an online gaming platform in 2011 and was disabled four years later.
4) SixDegrees
FOUNDER: Andrew Weinreich LAUNCHED: January 1997 PRESENT STATUS: Shut down in 2001
The start of social media sites which is the first social networking sites along with Classmates, SixDegrees had a user base of 3.5 million at its peak but the limitations of internet connectivity meant it was an idea ahead of its time.
(Youth Stream Media Networks) buy it for $125 million in 1999 and shut down two years later.
5) Hi5
FOUNDER: Ramu Yalamanchi LAUNCHED: June 2004 PRESENT STATUS: Active
Among the most popular social networking sites for a few years after its launch, Hi5 was second only to MySpace in 2007.
It was sold to another social network, Tagged, in 2011 and they were both bought by social discovery platform MeetMe for $60 million earlier this year.
6) Classmates
FOUNDER: Randy Conrads LAUNCHED: December 2005 PRESENT STATUS: Active
Founded as a way to get in touch with your friends from school and college, Classmates still remains just that, with access to decades-old yearbooks from schools across the US.
The website was bought by United Online in 2004 for a $100 million and in 2015 was sold for a third of that price.
7) Google+
LAUNCHED: June 2011 PRESENT STATUS: Active
Smarting from its failed attempts in social networking through Orkut and Buzz, Google decided to take Facebook head-on with Google+. Integrated into Gmail, Google+ tried a slightly different approach to social networking than Facebook, offering users the option of categorising their friends into “circles”.
