Trending marketing tools in Egypt

Egypt is developing rapidly, with a strong economy and a growing middle class. This presents a huge opportunity for companies looking to expand their marketing campaigns. Here are some ideas for new marketing campaigns for businesses in Egypt.

Social media marketing: With over 40 million Facebook users and over 30 million Instagram users in Egypt, social media is a powerful tool to reach a wide audience. Businesses can use social media platforms to share engaging content, conduct promotions, and engage with customers.
Here are some tips for social media marketing:

Define your target audience and tailor your content to their interests.
Use visually appealing graphics and designs to catch your audience’s attention.
Engage with your audience by responding to their comments and messages.
Use hashtags to increase the visibility of your posts and reach a wider audience.
Consistency is key, so create a content calendar and stick to a regular posting schedule.
Monitor your analytics to track your performance and adjust your strategy accordingly.

Influencer marketing: Influencer marketing is growing in popularity in Egypt. Businesses can partner with local influencers to promote their products and services to their followers. This helps increase brand awareness and increase sales.
Here are some tips for influencer marketing:

Choose influencers who align with your brand values and target audience.
Clearly define your goals and expectations for the campaign.
Provide influencers with creative freedom to showcase your brand in an authentic way.
Use a mix of compensation options such as paid sponsorships, affiliate partnerships, and product exchanges.
Track and analyze campaign performance to optimize future influencer partnerships.

Mobile marketing: With over 94 million mobile subscribers in Egypt, mobile marketing is an effective way to reach a large audience. Businesses can engage with their customers through their mobile devices using SMS marketing, mobile apps, and mobile-friendly websites.
Here are some tips for mobile marketing:

Optimize your website for mobile devices to ensure a seamless user experience.
Utilize mobile advertising platforms such as Google Ads and Facebook Ads to reach your target audience.
Invest in developing a mobile app to increase customer engagement and retention.
Use mobile-specific tactics such as SMS marketing and push notifications to reach customers directly on their mobile devices.
Ensure that your mobile marketing strategy aligns with your overall marketing goals and objectives.

Event marketing: Egypt is a country with a rich cultural heritage and offers many opportunities for companies to participate in local events. By sponsoring or participating in events, businesses can increase their visibility and connect with potential customers.

Here are a few tips for event marketing:

Identify your target audience and tailor your messaging to their interests and needs.
Leverage social media platforms to promote your event and engage with potential attendees.
Utilize email marketing to keep your audience informed and excited about your event.
Partner with relevant influencers or sponsors to expand your reach and credibility.
Offer early bird or group discounts to incentivize ticket sales.
Create a visually appealing and informative event website to provide all necessary information to attendees.
Consider hosting a pre-event or post-event networking opportunity to foster connections and build relationships.

Tiktok tips and tricks to market your brand

With over 1 billion active users worldwide, TikTok has quickly become one of the most popular social media platforms. The unique format of short, fun videos has caught the attention of younger generations and has become a very important tool for marketers.
The platform’s algorithms are designed to promote content that resonates with users, making it easier for brands to reach their target audience. TikTok hashtag challenges have become a popular way for brands to engage with users and encourage the creation of user-generated content. This has increased brand awareness and created a more authentic connection with consumers.
Additionally, TikTok’s advertising options have also become more sophisticated over time. Brands can also run in-feed ads, run branded hashtag challenges, and partner with popular YouTubers to reach a wider audience. The platform’s advertising capabilities are still in its infancy, but have already proven effective for many brands.
However, TikTok’s impact on marketing is not without its challenges. The platform’s young audience means some brands may struggle to connect with older audiences. Additionally, TikTok content is often lighthearted and comedic, which may not match the message of some brands.
Overall, TikTok represents a unique opportunity for brands to connect with young audiences in an authentic and engaging way. As the platform continues to grow and evolve, marketers need to stay up-to-date with its features and functionality to maximize its potential.
Here are some tips for using TikTok to support marketing:
Create engaging content that aligns with your brand and appeals to your target audience.
Utilize popular hashtags and challenges to increase visibility and engagement.
Collaborate with influencers or other brands to expand your reach.
Post consistently and at optimal times for your audience.
Use TikTok’s advertising options to reach a larger audience and drive conversions.
Monitor your analytics to track your performance and adjust your strategy accordingly.

NGDC Marketing Agency Yearly Christmas Gatherings

The Fun Spirit never ends at NGDC Digital Marketing Agency,

Our yearly traditions keep the spark between the team alive.

Every year we pick a theme for Christmas. This year it was WHITE CHRISTMAS.

To Increase the team’s chemistry the whole month is spent giving mini gifts to your secret Santa

As a creative digital marketing agency, the team was able to get creative ideas.

On the last working day of the year, we gather around and play fun creative games and remember our achievements as one of the top marketing agencies.

The Managing Director of NGDC Marketing Agency Farid Boushra Always finishes the year strong with an encouraging speech and memorable trophies for each high achiever in the team.

Happy Family

Happy Company , Happy Family , One Company , One Family

Together , during the bad times , together , during the good times , together . That’s one thing you can realize in this company , that we stay family no matter what we go through , either it’s bad or good , if it’s bad , we solve it together , and during the good times , we celebrate like a one Happy Family !!

Learn more

Our 8th Anniversary

Happy 8th Birthday to US

Today, on the 29th of August, 2019 , we , New Generation Development company celebrate our 8th Anniversary ! 8 years of love , hope , work , brotherhood between all of us , and most importantly , the sense of being part of a family , which is something very rare to have nowadays !! We are unique not only for the work we do , but for our gorgeous team .We are not colleagues only , we are family . That’s what’s makes us different from any other company .Besides of course our offers and work that had spread nearly everywhere .

4 Steps Keyword Research Guide

keyword research is the corner stone of every SEO campaign. This kind of research has now to be really subtle, which requires lots of work and brainstorming. There are lots of guides out there, sometimes really misleading. I do not claim that my guide is perfect, but I give you the tools and I describe what to do with them to get a result. I hope you can make the most of this guide, and get .the very right kind of visitors to your website

Research

1-Collect the keywords
2-Sieve the data
3-Segment the data
4-Build a keyword map

Step 1. Collect the keywords:

At the first stage of your research, you have to collect all the possible keywords to further analyze them and pick the ones that will work best for you. The process may seem to take ages, and the results can be bulky, but there are a few instruments and tricks that can tangibly speed things up.

Identify broad topics
Open your website or a page that you want to optimize for keywords. For example, if you research for the whole site, go through its navigation and segment the site into the broad topics that best describe the products or services that you offer. There can be brand information, product/service names, product/service category names, and any other information related to what you do that can be interesting and useful for the searcher.

Identify the keywords you already rank for
If your website is not new, then you most likely rank for some keywords already. Let’s get a list of them from Google Search Console. Log in to your account and go to Search Traffic > Search Analytics. Check the Impressions checkbox. Set the Dates filter to show 90 days of historical data. Then click Download to export the report in CSV.

Step 2. Sieve the data:

By now you should have a list of potential keywords so long that it can take you to the Moon and back. However, not all of these keywords are a good choice for your site. You should select those that have a perfect balance of bringing both traffic and profit. Thus, we have to do some initial filtering in order to proceed to keyword grouping and crafting keywords into your content.

There are two quantitative criteria that can make your list much more refined — the number of words in your phrases and the search volume.

1)Short tail vs. long-tail
2)Search volume

The filtering
So, we will do the initial filtering according to the two parameters we have just figured out. We will filter out the keyword phrases that consist of more than four words.

Step 3. Segment the data

you do not need your keywords to be in chaos. Neatly and logically organized data makes you see things in a more clear way. Thus, I suggest you should expose your keyword list to some segmentation. There are lots of ways to segment your keywords, but the universal ones for all niches are the following dimensions: semantics, searcher intent, search volume, and competition. Let’s work with them.

Semantic segmentation
In Rank Tracker go to the Target Keywords module -> the Keyword Map sub-module. You can see there so-called buckets — a list of semantic keyword groups that were automatically created for your target terms according to a cutting-age semantic clustering algorithm.

Operations with keyword groups
Segmentation by intent

At this stage of segmentation we need to introduce a new criterion — searcher intent. In order to buy something, people usually go through a few stages

a)Information
b)Research
c)Comparison
d)Purchase

So the formula for a perfect money keyword should be:
Relevant – Transnational – Max search volume – Min competition.

Step 4. Build a keyword map

To build a keyword map means to assign your researched keywords to specific landing pages of your website. Does everyone need to do that?

Hell yeah! When you did such a great job making a keyword dream list, you surely want to avoid keyword cannibalization. What is it? Imagine that several pages of your website are relevant to the same search query. In this case, these pages compete with each other in the SERPs for rankings. As a result, the page that can be less important may rank higher than the landing page you specifically target this keyword with.

Rank Tracker is fully equipped for the creation of a keyword map
Keyword Difficulty – The process .

The good thing about the described procedure is that it is more or less universal for any niche, however, you can apply different criteria for keyword segmentation, for example:

Branded vs non-branded keywords;
Geographic location;
Product line, etc.

For more blogs visit https://ngdc.com.eg/ or you can find our Facebook page also Instagram.

What is Content Strategy

Content strategy is the piece of your marketing plan and development that refers to the management of pretty much any tangible media that you create and own — written, visual, downloadable — you get the picture.

Content Strategy You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. Thus develop a content strategy, there are some key things to consider:

- Who you’re creating it for
- The problem it’s going to solve for that audience
- How it will be unique
- The formats you’ll focus on
- The channels where it will be published
- How you will schedule and manage creation and publication

Why Do Marketers Need to Create a Content Marketing Strategy?

Content strategy marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.

And your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.

6 Steps for content strategy Creation

1) Define your goal.

2) Conduct persona research.

3) Run a content audit.

4) Determine a content management system.

5) Brainstorm content ideas.

6) Determine which types of content you want to create.

What Creativity Can Add In Business

Creativity is the act of making new connections between old ideas or recognizing relationships between concepts.

Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously.

While being creative isn’t easy, nearly all great ideas follow a similar creative process. In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas.

The Creative Process(creativity)

Gather new material. At first, you learn. During this stage you focus on 1) learning specific material directly related to your task and 2) learning general material by becoming fascinated with a wide range of concepts.
Thoroughly work over the materials in your mind. During this stage, you examine what you have learned by looking at the facts from different angles and experimenting with fitting various ideas together.
Step away from the problem. Next, you put the problem completely out of your mind and go do something else that excites you and energizes you.
Let your idea return to you. At some point, but only after you have stopped thinking about it, your idea will come back to you with a flash of insight and renewed energy.
Shape and develop your idea based on feedback. For any idea to succeed, you must release it out into the world, submit it to criticism, and adapt it as needed.

How to Be More Creative ?!

Step 1: Give yourself permission to create junk

In any creative endeavor, you have to give yourself permission to create junk. There is no way around it. Sometimes you have to write 4 terrible pages just to discover that you wrote one good sentence in the second paragraph of the third page.

Creating something useful and compelling is like being a gold miner. You have to sift through pounds of dirt and rock and silt just to find a speck of gold in the middle of it all. Bits and pieces of genius will find their way to you, if you give yourself permission to let the muse flow.

Step 2: Create on a schedule

No single act will uncover more creative genius than forcing yourself to create consistently. Practicing your craft over and over is the only way to become decent at it. The person who sits around theorizing about what a best-selling book looks like will never write it. Meanwhile, the writer who shows up every day and puts their butt in the chair and their hands on the keyboard — they are learning how to do the work.

If you want to do your best creative work, then don’t leave it up to choice. Don’t wake up in the morning and think, “I hope I feel inspired to create something today.” You need to take the decision-making out of it. Set a schedule for your work. Genius arrives when you show up enough times to get the average ideas out of the way.

Step 3: Finish something

Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.

There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.

Step 4: Stop judging your own work

Everyone struggles to create great art. Even great artists.

Anyone who creates something on a consistent basis will begin to judge their own work. I write new articles every Monday and Thursday. After sticking to that publishing schedule for three months, I began to judge everything I created. I was convinced that I had gone through every decent idea I had available. My most popular article came 8 months later.

It is natural to judge your work. It is natural to feel disappointed that your creation isn’t as wonderful as you hoped it would be, or that you’re not getting any better at your craft. But the key is to not let your discontent prevent you from continuing to do the work.

You have to practice enough self-compassion to not let self-judgement take over. Sure, you care about your work, but don’t get so serious about it that you can’t laugh off your mistakes and continue to produce the thing you love. Don’t let judgment prevent delivery.

Step 5: Hold yourself accountable

Share your work publicly. It will hold you accountable to creating your best work. It will provide feedback for doing better work. And when you see others connect with what you create, it will inspire you and make you care more.

Sometimes sharing your work means you have to deal with haters and critics. But more often than not, the only thing that happens is that you rally the people who believe the same things you believe, are excited about the same things you are excited about, or who support the work that you believe in — who wouldn’t want that?

The world needs people who put creative work out into the world. What seems simple to you is often brilliant to someone else. But you’ll never know that unless you choose to share.

Read more > https://ngdc.com.eg/category/blog/

17 Recent Facebook Updates

If you’re managing a Facebook page, you might have noticed that your layout changed sometime in July. That’s because Facebook was experimenting with a few layout variations.
Now it appears that Facebook has finalized the new layout and rolled it out across the board on all business pages. Love it or hate it, the new layout is here to say.
In this post, we’ve outlined 17 things you need to know about the new Facebook update.

1. The Facebook cover photo size has changed

Although the new size hasn’t changed by much, you may need to make some minor adjustments when creating Facebook cover photos. The old Facebook cover size was 851px by 315px while the new cover photo displays at 828px by 315px on desktop. This means that the width of the cover photos has slightly decreased.Not to worry, we’ve already updated our Facebook cover size and all of our templates inside of Snappa. If you need to convert an older cover photo to accommodate the new size, you can make use of our image resize feature.

2. The profile photo no longer overlaps with the cover photo

This is one change that we were very excited to see. The profile pictures is now located on the left side of the cover photo. With the profile picture out of the way, this frees up a lot more real estate on the cover photo itself. You no longer need to worry about accounting for the profile picture.

3. The like and share buttons have moved

Once again, Facebook has made the smart decision to move the like, message and share buttons that were previously overlapping the cover photo. Now they appear directly under the cover photo.
If you hover over the “More” dropdown, it gives you a full range of options for engaging with the company’s Facebook page.
This means that 100% of your Facebook cover photo will now be visible.

4. The navigation tabs are now on the left (and you can manage them)

Another thing that’s new is the location of the navigation tabs. Previously they were located on the top navbar and now they’ve moved to the left hand side of the page.What’s cool about the new navigation buttons is that you can actually add, remove or reorder the tabs. To do this, click on “Manage Tabs.”

5. The Call To Action button is prominent and customizable

In my opinion, this is one of the best changes that Facebook’s made in the new layout. Now all pages have a prominent blue call to action button on their page that is fully customizable
On our page, you’ll notice that we have a “Sign Up” button since we want people to try our software. However, you have tons of different options.
To customize your CTA button, hover over the button and click “Edit Button”. From there, you can specify what the button says and the website/app URL.

6. You can search for posts on the page

Facebook has introduced a handy little search box so you can easily search the page for older posts.

7. Sections are on the right side

The sections of your Facebook page are now located on the right hand side. This includes things like photos, videos, events, and so on.Just like the navigation tabs on the left, you can fully customize your page sections. By hovering over the the labels, you can click the pencil icon to add, delete, or rearrange sections.