Content strategy is the piece of your marketing plan and development that refers to the management of pretty much any tangible media that you create and own — written, visual, downloadable — you get the picture.

Content Strategy You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. Thus  develop a content strategy, there are some key things to consider:

• • Who you’re creating it for
  • The problem it’s going to solve for that audience
  • How it will be unique
  • The formats you’ll focus on
  • The channels where it will be published
  • How you will schedule and manage creation and publication

Why Do Marketers Need to Create a Content Marketing Strategy?

Content strategy marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.

And your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.

6 Steps for  content strategy Creation

1) Define your goal.

2) Conduct persona research.

3) Run a content audit.

4) Determine a content management system.

5) Brainstorm content ideas.

6) Determine which types of content you want to create.