Content Strategy You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. Thus develop a content strategy, there are some key things to consider:
Content strategy marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.
And your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
1) Define your goal.
2) Conduct persona research.
3) Run a content audit.
4) Determine a content management system.
5) Brainstorm content ideas.
6) Determine which types of content you want to create.