Social platforms are changing their algorithms. This is impacting what users see on their timelines.

As a result, homepages and timelines aren’t flooded with as many posts and ads from brands. Instead, posts from family and friends are being prioritized.

In previous years, these algorithm changes have caused organic reach on Facebook to drop more than 50%.

So you can’t rely on all your social media posts to drive traffic and clicks to your website.

That’s why brands need to come up with alternative social media marketing methods such as paid ads and micro influencers to increase referral traffic.