If you haven’t heard of ephemeral content before, it doesn’t mean you’re not familiar with it.
The definition of ephemeral content is something that is short-lived, lasting for up to 24 hours before disappearing forever.
Of course, I’m referring to things like Snapchat and Instagram stories. After Snapchat came up with this concept, Instagram quickly recognized its popularity and implemented it on its platform as well.
The reason why short-lived content is so popular is because people feel as though it is more authentic compared to a traditional sponsored advertisement.
Users love it and add such content to their personal profiles on a daily basis. But brands need to take advantage of this as well.
It’s a great alternative to live video streaming, but it has similar effects.
It’s an opportunity for you to post several times throughout a day without spamming your followers’ timelines.
For example, you may not want to post five pictures and videos per day on Instagram. Users who follow you may perceive this to be an annoyance.
In fact, posting too frequently on social media can cause people to unfollow your profile.
But adding new content to your story isn’t as annoying because it doesn’t take up space on everyone’s timeline the same way a picture or video would.
Plus, these types of stories create the fear of missing out.
If your business starts to regularly share ephemeral content, users will make sure to check back frequently to make sure they aren’t missing out on anything.
I’d recommend using this strategy to run flash sales or other promotions to drive sales. We’re going to see more businesses as well as regular people add more short-lived content to their social media profiles.