Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.
Ten years ago, small business owners may have thought it was unnecessary to build a presence on social media, but now they are all realizing how important it is for staying competitive.
In fact, 52% of small business owners post to social media on a daily basis.
While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.
With so many platforms to manage, business owners are being forced to change the way they operate.
They are hiring social media marketing managers and using time-saving tools to help manage and schedule their posts with automation.
Businesses without active social media profiles will struggle to survive in 2018.