NGDC LOGONGDC LOGONGDC LOGONGDC LOGO
  • Home
  • About Us
    • Our team
    • Blog
    • News
  • Services
    • Social Media Marketing
    • Branding
    • Media Production
    • Websites
    • Others
  • Contact Us
0

EGP0.00

✕
Brands are leveraging user-generated content
September 11, 2018
Ephemeral content
September 11, 2018

Augmented reality takes something that’s real and alters it using technology.

One of the best examples of augmented reality successfully applied to the consumer market was with the Pokemon Go gaming app.

The app accessed the user’s camera and added fictional elements to the screen.

But now, social media channels are implementing augmented reality on their platforms as well. I’m sure you’re familiar with Snapchat’s face filters.

image6 2

Facebook jumped on this bandwagon as well with their camera effects platform.

They are taking augmented reality to a whole new level with these features. They even built an augmented reality studio for developers to design unique animations.

These filters respond to motion and interactions in real-time, even during live streams.

Here’s an example of what this looks like during a Facebook Live broadcast:

image7 2

Since Facebook also runs Instagram, it’s safe to say these types of options will be available on that platform as well during 2018.

I’m expecting to see big changes in social media augmented reality in the near future that will be much more impressive than just a dogface filter.

Share
48

Related posts

September 1, 2019

Happy Family


Read more
September 1, 2019

Our 8th Anniversary


Read more
September 12, 2018

Visual size comparison


Read more
NGDC-logo-white

Comprised of a group of professionals who excel in creativity, we have proudly worked with more than 350 clients who have different needs in the market: our agency does the impossible by diversifying excellence in digital marketing, and all imaginable complete media services. Until we became one of the leading companies in Egypt.
ABOUT US

  • Portfolio
  • About us
  • Our team
  • Join us

CONTACT & MORE


  • Contact us
  • Privacy policy
  • Cookies
FOLLOW US


E-MAIL US

info (@) ngdc.com.eg

+201272000280
© 2022 NGDC | All Rights Reserved
    0

    EGP0.00

      ✕

      Login

      Lost your password?