User-generated content is basically like free advertising. It’s one of the best ways to grow your business by doing less work.

Get customers to talk about your company.

Encourage them to use hashtags and post about your brand on social platforms. One of the simplest ways to accomplish this is by posting user content to your company’s profile.

If people see you are willing to feature user photos, more people will post about you in an effort to be selected.

Look at how Thule employs this strategy on its Instagram page:

As you can see from the comments section, the user who shared this photo even thanked Thule for posting their content.

Now more followers will be encouraged to do this as well. It will broaden the reach of their products to a wider audience.

When a customer posts about your company on their personal profile, it exposes your brand to all of their followers. Some of these people might not even know your brand exists.

Plus, people trust recommendations from their friends and family.

That’s why leveraging user-generated content is a top lead generation strategy. Social media platforms are the perfect distribution channel for this type of content.