– Increase brand recognition:
Brand recognition is how quickly your potential customers and target audience
will remember and memorize your brand and determine your products.
It indicates how well your target audience discriminates your products from your competitor’s products.
Here are some tips for increasing brand recognition:
1-Story telling about your brand.
2-Provide great customer service.
3- Provide value that exceeds customer expectations.
4-Regularly send tips and how-to in either a newsletter or email.
– Improve customer loyalty towards your brand:
Loyal customers regularly purchase your products. Research shows that 57% of customers spend more money on brands they’re loyal to.
Loyal customers also lean to be frequent customers. They are following up to know your next product release and company updates.
Here are some tips for how to increase your brand loyalty:
1-know your customers and let them know you.
2-Create a customer loyalty program.
3-Encourage customer feedback.
4-Store customer data.
– Build a positive word of mouth:
Your Customers are your brand ambassadors, when your customers live a positive buying experience, they will keep telling their friends about their experience.
Positive word-of-mouth advertising is credible and trusted proof that your brand is good.
For example When you sell products with high quality that other people have purchased and loved or well used,
your happy customers will keep telling everyone they know about your products.
Here are some tips for how to build positive word of mouth:
1-Excellent customer service.
2-High quality products.
3-Ask for customer feedback.
4-Be active on social media.