There are two main types of market research you can carry out for your business:
It is important that you carry out both types of research to help you decide if your business idea is viable.
Examine existing products / services
Look at other similar products / services on the market:
Look at your target customers:
You could show your product to some of your target customers and ask them for feedback before you start selling it.
Even after you begin selling, keep an eye on what is selling well and what is not selling for you.