Difference between digital marketing and social media

Digital marketing

An umbrella term used to encompass all marketing efforts used to build awareness and increase engagement on digital platforms.Digital Marketing is a much larger area of work. It encompasses the following services under it:

1)Social media marketing
2)Email marketing
3)Mobile marketing
4)Influencer marketing
5)Viral marketing
6)Landing / form page focused marketing
7)Online advertising and Pay-per-click campaigns
8)Online PR
9)Social media support and maintenance
10)Blogging
11)Content marketing
12)Online brand monitoring
13)Online consumer research insights
14)Social media Audit reports
15)Social media quotient analysis
16)Social media influence and sentiment analysis

Kind of results you could expect from these campaigns:

1)Website traffic
2)Brand engagement
3)Brand mentions and reach

4)Better SEO rankings
5)Higher and quicker reach across a large audience or even a targeted group of Geo based demographics
6)Video views and content social sharing

7)Link redirects
8)Email list building
9)LIVE Events and Workshop check-ins and consumer engagements
10)High brand loyalty

11)High end and quick customer relationship management
12)Increase in statistics like your online users interaction with your brands social media profiles
13) Enquirers and actual Sales conversions

• Social media marketing

  is the latest addition in digital marketing and includes promoting messages and engaging on ,
  (Facebook, Linkedin, Pinterest, Instagram, Twitter, Google+, Snapchat and Tumblr)

• While the included components,as  it needs to be clear that social media marketing is a part of digital marketing.
• However, while digital marketing maybe will include promoting as across multiple channels, social media marketing is limited to internet based social media platforms.
• Promoting, marketing, advertising services, content, products, events, etc and measuring your social media analysis online ~ These promotions happen through the medium of social networking sites Eg. promotions, advertisements, contests across sites like (Facebook, Linkedin, Pinterest, Instagram, Twitter, Google+, Snapchat and Tumblr)

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