Back to homeSelected work · Explained clearly
See the thinking
behind the work.
Not just what we made. Each story shows the business challenge, what NGDC did and what changed for the customer experience.
09 selected storiesWebsite · Mobile app · Digital commerce
El Dahan
- The challenge
- Create a faster, clearer route from discovering the menu to ordering while connecting separate digital touchpoints.
- What NGDC did
- NGDC designed and developed a new website and mobile application around ordering, offers, loyalty and real customer behaviour.
- What changed
- A coherent web and mobile journey built to support repeat ordering and future growth.
Visit the live website ↗
02 / 09Social media · Content system
Nespresso Egypt
- The challenge
- Protect a premium global brand while creating content relevant to a local digital audience.
- What NGDC did
- NGDC created a product-led social media system with consistent art direction and campaign-ready storytelling.
- What changed
- A cohesive social presence connecting product, experience and premium brand cues.
View the project on Behance ↗
03 / 09Positioning · Fashion retail · Digital growth
Rojada
- The challenge
- Translate a distinctive fashion retail personality into a recognisable digital presence.
- What NGDC did
- NGDC shaped a focused visual and content direction across campaigns, products and brand moments.
- What changed
- A clearer, more memorable brand expression for an active retail calendar.
View the project on Behance ↗04 / 09 Social media · Product communication
SIPES
- The challenge
- Turn a broad paint portfolio into engaging, recognisable content that is easy to explore.
- What NGDC did
- NGDC built a vibrant language around colour, applications and repeatable campaign themes.
- What changed
- A flexible social system making a technical category easier to understand.
View the project on Behance ↗05 / 09 Branding · Social media
Gravity Code
- The challenge
- Carry the energy of the physical experience into digital channels.
- What NGDC did
- NGDC developed brand-led creative translating the venue personality online.
- What changed
- A consistent expression aligned with the on-location experience.
View the project on Behance ↗06 / 06 Web design · Development · SEO foundations
Selected Websites
- The challenge
- Many websites explain too much, guide too little and are difficult to discover.
- What NGDC did
- NGDC combines information architecture, focused content, responsive design and search-ready foundations.
- What changed
- Websites that make the next action easier and create a stronger growth platform.
07 / 09Social media · Fashion retail · Content
Marie Louis
- The challenge
- Translate a well-known fashion identity into seasonal social content with a consistent premium feel.
- What NGDC did
- NGDC developed campaign concepts, art direction and product-led content around the brand calendar.
- What changed
- A distinctive social presence connecting collections, promotions and fashion storytelling.
View the project on Behance ↗
08 / 09Mobile app · Automotive service · Customer experience
Škoda Maadi Center
- The challenge
- Make vehicle ownership and service booking easier through one connected digital experience.
- What NGDC did
- NGDC designed a mobile-first journey for browsing cars, choosing accessories, managing profiles and booking service.
- What changed
- A clearer customer route connecting sales, accessories and after-sales support.
09 / 09E-commerce website · Mobile application · Digital commerce
Coffee Capsules
- The challenge
- Make a broad capsule and coffee range easier to browse, compare and purchase.
- What NGDC did
- NGDC created a responsive commerce experience across website and mobile, with clear offers, products and checkout journeys.
- What changed
- A more direct digital buying experience built around discovery, promotions and repeat orders.
01 / 09
