TIA Top Interactive Agencies
TIA Top Interactive Agencies
TIA is a curated source of digital agencies ecosystems and interactive industry coverings. They focus on bringing together professional and passionate creatives from a diverse range of backgrounds.
And also providing a global perspective that encourages an open exchange from practitioners around the world.
Their mission
Curating a selection of the most interesting digital profiles in the world, including
- Founders
- CEOs
- Art Directors
- Creatives and Marketing Leaders among other professionals.
Their Vision
Gathering all the interactive agencies together to be available for serious clients whom are searching for top agencies in all business fields
In order to do so in the best way possible, they took into consideration what users are looking for when they visit www.topinteractiveagencies.com and created a directory to offer professional and passionate creatives a global perspective of the best and most innovative agencies organized by categories.
Best digital and interactive agencies, Interviews, Upcoming events and Articles, are just a bit of what you can find on TIA. Take a look now and check our profile on TIA
http://www.topinteractiveagencies.com/digital/agency/africa/new-generation-development-company/
Things to know about TIA web (Top Interactive Agencies)
- (TIA) is a resource with focus on digital agencies, with over 1000 agencies listed from more than 80 countries.
- You can select them by location, if you want the nearest, or you can also use tags to find the one that is an expert in the field you are interested in.
- Free access, don’t need to register
- Team is so supportive and quick responding for your requests
Marketing principles
Marketing principles
Marketing principles refer to channeling the gap between service and product providers to service and product seekers. Also known as a way of satisfying needs.
The Marketing Mix or the “4 P’s” or the marketing principles are: promulgation
- product
- place
- promotion
- price
The concept of “the 4 p’s” has been replaced by the concept of the “7 p’s” they are
- product
- price
- place
- promotion
- people
- positioning
- packaging
These are employed to satisfy a target market’ or target demographic (the pool of potential customers).
Example:
- Product: Procter and Gamble introduces a new toothpaste designed to taste good and fight cavities. Logo and packaging designed in bright colors to appeal to kids of elementary school age to encourage more tooth brushing.
- Price: $2.00, and discounted by means of coupons
- Promotion: television and radio commercials, magazine and newspaper ads, and a website; these use bright colors and happy music, perhaps an animated cartoon character for a fun and family-friendly attitude
- Place (or distribution): Supermarkets, drugstores and discount stores such as Wal-Mart, the Internet has become an increasingly important place to conduct online shopping.
Target demographic:
- Mothers with kids who make toothpaste buying decisions for the family
Creating utility
The American Heritage Dictionary defines utility as “the quality or condition of being useful”. Utility is further defined as any quality and/or status that provides a product with the capability to satisfy the consumer’s wants and needs. Marketing is responsible for creating most of a product’s inherent utility.
There are four basic types of utility:
- Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.
- Place utility: making the product available where customers will buy the product. Procter and Gamble secures shelf space for the toothpaste at a wide variety of retailers including supermarkets and drugstores.
- Time utility: making the product available when customers want to buy the product. Also the U.S. drugstore chain Walgreens has many locations open 24 hours a day, and since the 1990’s has placed most of their newer stores at major intersections.
- Possession utility: once you have purchased the product and you have rights to use the product as intended, or (in theory) for any use you would like.
A fifth type of utility is often defined along with the above four types:
- Image utility: the satisfaction acquired from the emotional or psychological meaning attached to products. Some people pay more for a toothpaste perceived to be more effective at fighting cavities and whitening teeth.
Marketing Management Process
- analyzing market opportunities,
- selecting target markets,
- designing marketing strategies,
- planning marketing programs,
- organizing, implementing and controlling the marketing effort.
What is Marketing Research
Marketing research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.
Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive mistakes later on.
> Types of market research
There are two main types of market research you can carry out for your business:
- Primary Research (otherwise known as ‘Field Research’): this is information you gather first hand yourself through exercises like customer questionnaires or polls.
- Secondary Research (otherwise known as ‘Desk Research’): this means collecting and analysing information that is already available and has been collected by someone else e.g. reports, statistics, websites etc…
It is important that you carry out both types of research to help you decide if your business idea is viable.
>Market Research Activities
Examine existing products / services
Look at other similar products / services on the market:
- Can you learn from them?
- What do they do well?
- What do they do badly?
- How is your product going to be better than everything else that is available?
Examine your target audience
Look at your target customers:
- What are their needs? A questionnaire is a good way of finding out what your customers want.
- You could also talk to someone who is an expert in this area. For example, if you are producing a piece of craft, how about talking to a successful craftsperson in your area? You might learn many valuable lessons.
Carry out a product demonstration
You could show your product to some of your target customers and ask them for feedback before you start selling it.
Keep an eye on the market
Even after you begin selling, keep an eye on what is selling well and what is not selling for you.
- Perhaps you should drop the products that are not selling and concentrate on the ones that are?
- Ask your existing customers if there is anything else that they would like to buy from you.
What is Content Strategy
Content strategy is the piece of your marketing plan and development that refers to the management of pretty much any tangible media that you create and own — written, visual, downloadable — you get the picture.
Content Strategy You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. Thus develop a content strategy, there are some key things to consider:
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- Who you’re creating it for
- The problem it’s going to solve for that audience
- How it will be unique
- The formats you’ll focus on
- The channels where it will be published
- How you will schedule and manage creation and publication
Why Do Marketers Need to Create a Content Marketing Strategy?
Content strategy marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.
And your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
6 Steps for content strategy Creation
1) Define your goal.
2) Conduct persona research.
3) Run a content audit.
4) Determine a content management system.
5) Brainstorm content ideas.
6) Determine which types of content you want to create.
Marketers filter pages to high vs low quality on sites
As a marketer and as an SEO, there is a process that we can use. We do not have access to every single one of these components that Google can measure, but we can look at some things that will help us determine this is high quality, this is low quality, maybe I should try deleting or removing this from my site or recreating it if it is low quality.
In general as a marketers, we are going to urge you NOT to use things like:
A. Time on site, raw time on site
B. Raw bounce rate
C. Organic visits
D. Assisted conversions
Why not? Because by themselves, all of these can be misleading signals.
So a long time on your website could be because someone’s very engaged with your content. It could also be because someone is immensely frustrated and they cannot find what they need. So they’re going to return to the search result and click something else that quickly answers their query in an accessible fashion. Maybe you have lots of pop-ups and they have to click close on them and it’s hard to find the x-button and they have to scroll down far in your content. So they’re very unhappy with your result.
Bounce rate works similarly. A high bounce rate could be a fine thing if you’re answering a very simple query or if the next step is to go somewhere else or if there is no next step. If I’m just trying to get, “Hey, I need some pressure washing tips for this kind of treated wood, and I need to know whether I’ll remove the treatment if I pressure wash the wood at this level of pressure,” and it turns out no, I’m good. Great. Thank you. I’m all done. I don’t need to visit your website anymore. My bounce rate was very, very high. Maybe you have a bounce rate in the 80s or 90s percent, but you’ve answered the searcher’s query. You’ve done what Google wants. So bounce rate by itself, bad metric.
Same with organic visits. You could have a page that is relatively low quality that receives a good amount of organic traffic for one reason or another, and that could be because it’s still ranking for something or because it ranks for a bunch of long tail stuff, but it is disappointing searchers. This one is a little bit better in the longer term. If you look at this over the course of weeks or months as opposed to just days, you can generally get a better sense, but still, by itself, I don’t love it.
Assisted conversions is a great example. This page might not convert anyone. It may be an opportunity to drop cookies. It might be an opportunity to remarket or retarget to someone or get them to sign up for an email list, but it may not convert directly into whatever goal conversions you’ve got. That doesn’t mean it’s low-quality content.
THESE can be a good start:
So what I’m going to urge you to do is think of these as a combination of metrics. Any time you’re analyzing for low versus high quality, have a combination of metrics approach that you’re applying.
1. That could be a combination of engagement metrics. I’m going to look at…
- Total visits
- External and internal
- I’m going to look at the pages per visit after landing. So if someone gets to the page and then they browse through other pages on the site, that is a good sign. If they browse through very few, not as good a sign, but not to be taken by itself. It needs to be combined with things like time on site and bounce rate and total visits and external visits.
2. You can combine some offsite metrics. So things like…
- External links
- Number of linking root domains
- PA and your social shares like Facebook, Twitter, LinkedIn share counts, those can also be applicable here. If you see something that’s getting social shares, well, maybe it doesn’t match up with searchers’ needs, but it could still be high-quality content.
3. Search engine metrics. You can look at…
- Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed.
- You can also look at things that rank for their own title.,Google Search Console and see click-through rates & at unique versus duplicate content.
So if I type in a URL here and I see multiple pages come back from my site, or if I type in the title of a page that I’ve created and I see multiple URLs come back from my own website, I know that there’s some uniqueness problems there.
4. You are almost definitely going to want to do an actual hand review of a handful of pages.
- Pages from subsections or subfolders or subdomains, if you have them, and say, “Oh, hang on. Does this actually help searchers? Is this content current and up to date? Is it meeting our organization’s standards?”
Measure your success on Snapchat Advertising
Maybe you’re a Snapchat pro, snappin pics of everything from your meals every. single. one. to your cat sleeping. Or, maybe all you know about Snap chat is that people use it to make their faces look like dogs with freakishly long tongues, or like they are throwing up rainbows.
Whatever your level of Snap chat expertise, you can be sure that this is one little dancing ghost that isn’t going to disappear anytime soon, especially for advertisers. Sure, you know that having a Snap chat presence is important—relevancy is paramount. But why should you, as a marketer, give a (insert your favorite four-letter expletive) about Snap chat advertising?
1. It’s about as immersive as you can get
Advertisers are always trying to get themselves in front of the ever-elusive, yet incomparably- valuable millennial audience. Look no further.
According to Nielsen Media, Snapchat reaches 41% of all 18 to 34-year olds in the United States on any given day. One of the app’s most distinct and beloved features are Snapchat Lenses. If you have ever been on Snapchat and had your face turned into something else, you’ve used the lenses feature. Snapchat’s powerful facial recognition technology allows users to simply tap on their faces in selfie mode, and transform into everything from an angelic deer to a 90-year-old man, complete with wrinkles and a monocle.
Brands are realizing the real opportunity behind Lenses, because in the pursuit of engaging advertising, what could be more immersive than literally changing your customer’s face?
2. It allows you to be in the moment
As marketers, we know that the recipe for campaign success requires four crucial ingredients; the right audience, the right place, the right message and the right time. Snapchat allows advertisers to place Lenses, and their cousin ad-type, Filters.
Also available to advertisers looking to catch the eyes of customers during opportune moments are Snap Ads. This ad type runs in between stories, and allows them to naturally view your ad without interrupting their browsing. And, if they are curious about your message, they can simply swipe up for extended content. Recently, brands like Netflix have leveraged this placement to advertise the release of new series.
The Final Chapter, Snapchat promoted Filters, Lenses and Snap Ads can be strategically placed to run during the moments where they will be most relevant.
On Super Bowl Sunday last year, Gatorade released a sponsored lens that allowed users to dunk a virtual Gatorade cooler over their video selfies. With more than 165 million views, the Lens was a splashing success. Aside from being highly relevant, the ad allowed users to interact with an event that they otherwise would only be spectators of,By allowing users to be a part of the moment, in the moment, Gatorade managed to score the most successful Snapchat campaign of all time—a title they held for months after the fact.
Snapchat promoted Lenses and Filters allow your brand to get in front of customers during the moments that matter most to them.
3. It gets your customers talking
One of the most exciting aspects of Snapchat advertising, especially with features like Filters, Lenses, is that the entire purpose of using them is to then share those pictures with friends. The trickle-down effect of Snapchat is hard to compete with—aside from popular video ads like those featured during the Super Bow,there are few other times where consumers share your ad for sheer entertainment—and so, if one user sends a snap to all their friends using a memorable Lens or Filter, it’s going to start a conversation.
The trans-formative Lens ad shattered records for the app, resulting in 224 million views in one day, with the average user playing back the ad for 24 seconds before sending it as a snap—to gauge, that’s 12.5 years worth of play in a single day, according to Snapchat data.
The conversation didn’t start and end within the Snapchat app, either. Users were sharing their thoughts about Taco Bell’s Lens ad on Twitter and Facebook as well.
Even better—Snapchat allows users to save their snaps, so they can continuously share them through whatever platform they chose. How’s that for keeping the conversation going?
Why advertise on Snapchat?
- It’s completely immersive
- It lets your brand be a part of big moments
- It gets people talking.
Not to mention, its sharing capabilities and facial recognition technology make it truly a one-of-a-kind platform.
Tactics To Increase awareness and encourage purchases
Tactics that social media related to Increase awareness and encourage repeat purchases, is complicated. Whenever your Facebook following is under 10K, you will have to make a choice. Do you want more engagement per post or more clicks to your website? Think about it.According to a study from Hubspot.com, if you have smaller following, posting twice a day will actually result in about 50% fewer clicks per post.This means that, your total number of clicks will still be higher than if you were posting only a few times a week, but your engagement per post will be reduced.Conversely, if you post a mere 1-5 times a month, your clicks per post will almost double. This is one of the fastest ways to get more traffic to your site, set set a goal and get posting.
6 Tactics to use:
- Share Breaking News Updates
- People want to be informed about news as it happens. When a story breaks, post an update to your audience on Facebook. Posts that included “breaking” or “breaking news” received a 57% higher engagement over posts that were not identified as breaking news.
- Keep people updated as the story develops. When news organizations posted multiple updates in quick succession during a news event, they saw a 10% increase in engagement.
- Use a Conversational Tone and Include Analysis
- Facebook is a people-driven platform. Let your audience know there’s a person behind the posts by having the Page editor use a personal tone. Posts with a personal tone or clever language receive 120% above average engagement.
- Posts with analysis receive +20% referral clicks. Five-line and 4-line posts with analysis receive +60% and +40% more engagement, respectively.
- Start Conversations by Asking Questions and Responding
- Posts that include a prompt for conversation or a question receive 70% above average engagement.
- When readers ask questions, use the “reply” feature on comments to answer back. Posts that include responses from the news Page receive 14% more comments than posts which did not include replies from the Page. Learn more about the “reply” feature
What to be noticed:
- Share Stories Visually with Photos and Videos to Grab Users’ Attention
- Photos receive +50% likes than non-photo posts.
- Change your cover image frequently to tell your evolving story.
In addition to standard images, graphics and comics can be very effective.
5. Reward Your Audience with Exclusive Content
- Post “sneak peeks” or behind-the-scenes content that rewards your audience on Facebook.
- Use Page Insights to Learn What Content Your Audience Cares Most About and Iterate
With Pages Insights, you can:
- Assess the performance of your Page, see which countries/cities like your Page the most, learn what content resonates with your audience, and optimize how you publish to your audience to grow your reach and engagement.
- View feedback (likes, reach and people talking about this) on each individual post to better understand what content your community finds most appealing.
- To learn more, go to www.facebook.com/insights or click See All in the Insights section of your Page.
Other ways to gain the desired attraction:
- Target Posts to Bring Your Message to the Right Group
- Page targeting enables you to publish stories into the News Feed of audiences who are going to be most interested in the content, without inundating those who may not. Targeted posts will still be visible to everyone on the Page Timeline, but will only be distributed to News Feeds of those targeted.
- This can be a powerful tool for crowd-sourcing content: What if one of reporter is looking to interview Spanish-speaking women who live in New York City? You can target an update to fans that fit that demographic.
- Use Engaging Thumbnails for Link Stories
- Links with thumbnails received +65% likes & +50% comments
- Links with thumbnails and teasers receive 20% more clicks than links without.
- Enable Your Community to Participate Through Crowdsourcing Content and Commentary
- Your community wants to be part of the conversation and content-creation process. Use your Page as a tool to crowd-source commentary or reactions to news events, and feature the best user content on your website, on-air or by simply re-sharing their post on your Page.
- Use a clear and simple prompt: When asking your community for content, make the prompt clear and explain how the content may be used. If you use their content, follow-up with a reply thanking them for their commentary or post.
Tactics for whom may concern:
- Vary Your Post Type – Users Don’t Engage the Same Way with Every Post
- People want to see different types of content, so keep them on their toes.
- Don’t limit your posts to status updates, links, polls or photos – but mix it up. Pages that vary their post types see 9% higher engagement overall.
- Use Pages Manager App to Update on Mobile
- You can use the Pages Manager mobile app to update and respond to your readers while you’re on the go.
- The app also makes it easy to track your progress and Page growth from your mobile device.
- Optimize Your Page for Graph Search and Mobile
- Ensure that your Page description is complete and up-to-date. This will help your Page surface in Graph Search and will be the first thing readers will see on mobile Pages.
While the majority of reader interaction with your content will occur in News Feed, pinning posts will ensure visitors to your Page will see the most important stories on both desktop and mobile.
Marketing Affiliation
Affiliation Is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliation to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
How Does Affiliation Marketing Work?
Affiliorama has one of the best answers to this complex and common questions, explaining just how the affiliate marketing ecosystem runs.
How Affiliate Marketing Works – A Step By Step Visual.
Rae Hoffman has a great visual explanation for how the affiliate marketing process works, from the initial signup to the paycheck delivery.
A (Short) History of Affiliate Marketing.
This feature from Skimlinks highlights the history of affiliate marketing, starting back before the days of the internet.
Affiliate Marketing Scams
To some, affiliate marketing has a clearly negative connotation as a sleazy way to make money online.
The big, ugly affiliate marketing scam. The title of this one says it all. Be sure to also check out Sorry, affiliate marketing actually isn’t a (big, ugly) scam for a counterpoint to some of the issues raised here.
Affiliate Marketing with Integrity (A Conversation with Pat Flynn).
This one is actually a video ,that provides some interesting insights into how Pat Flynn became a successful affiliate marketer.
Avoiding Affiliate Marketing Scams.
Rae also has some great insights on how to avoid getting scammed when starting off in affiliate marketing, as well as her suggested reading list.
Extra Money Answer.
Shawn Collins has authored a fantastic multi-part series detailing his affiliate marketing success story.
Pat Flynn Income Reports.
Pat Flynn is a successful affiliate marketer who also happens to be one of the most transparent. Each month he published a detailed accounting of his business, explaining what factors were responsible for his wins and losses.
The Rise of Ngo.
This multi-part series from Charles Ngo is one of the most honest. In-depth accounting of an affiliate marketer’s successes and failures. Getting through all eight parts will take you a while, but is worth the time.
An Interview with Super Affiliate Richard Bonner.
Tyler Cruz and Richard Bonner offer up some candid thoughts on the volatility of the industry, a love / hate relationship with Facebook, and what a day in the life of a successful affiliate marketer looks like.
Affiliate Marketing 101: Learning the Lingo.
This article on Affiliorama gives a good rundown of the jargon you’ll come across in the affiliate industry.
online-marketing shapes the future of marketing
Online-marketing is part of digital advertising which is the future cause it is fast, effective and cheap. Companies should be making full use of it or risk being left behind. Here are seven things you should know about the future of digital advertising.
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Mobile is massive(online-marketing/mobile marketing)
More users are interacting with digital via mobile devices. Consumers are using their phones for everything: shopping, researching, reading the news, surfing the web. Advertising in traditional media such as newspapers, TV, and magazines is in freefall, while digital advertising continues on an upward trajectory.
We’re constantly hearing that this is the age of mobile, as mobile becomes bigger and better. It’s where consumers are, so mobile-first is the new way of thinking when it comes to advertising.
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Facebook is a big player
Facebook advertising is a must for businesses thinking of advertising online.
Why would a business advertise on Facebook?
- Facebook has a massive user base of billions of members
- The ads are cheap; even the smallest budget can get results
- Facebook offers exceptional targeting: behaviors, interests, demographics, connections, age ranges, languages, and locations. These allow businesses to specify their targets so their ads reach the intended audience
- Facebook gives the advertiser creative control, allowing businesses flexibility with their campaigns
- Facebook insights is a great feature that enables businesses to discover how people are engaging with their page as well as their ads. This feature allows you to track page performance metrics, audience demographic, impressions, reach and engagement metrics
Facebook plays a huge part in the future of digital advertising. More and more companies are flocking to the social media platform to make use of Mark Zuckerberg’s advertising juggernaut in online-marketing
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Shorter is better
In a world of information overload, consumers have short attention spans and look for bite-sized information and content that’s easy to consume.
Eye-catching visuals are the key to grabbing readers’ attention, their entire attention.
Infographics or videos that are 15-30 seconds long are great ways of advertising. They’re visually strong, and pack a punch, which advertisements need to catch the target audience.
Snapchat has taken social media by storm, with its short ‘catch-me-if-you-can’ content pieces. Businesses need to embrace this way of marketing. Create teasers for upcoming products or services with either videos or photos that exist only for a few seconds. Offer exclusive content that users will love.
Real-time marketing is becoming more and more popular, which is why livestream services such as Twitter’s Periscope and Facebook live have taken off. Companies need to keep up.
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Consumers are easily annoyed by ads
Most internet users are blocking ads and muting or skipping videos. Ad blocking occurs more on mobile devices than on desktop. And more users on mobile would consider using an Ad blocker.
Because consumers know how to reject ads, accurate targeting is essential. Bombarding people with irrelevant information is a waste of time for both business and consumer. Focus on careful targeting and your ads will reach the right eyes.
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Greater connectivity
Digital advertising allows for greater connectivity with audiences. The ability to target a specific audience, ensuring ads reach those they’re intended for, allows businesses to get to know their target audience more efficiently than traditional advertising methods would.
The more digital advertising evolves, the more connectivity businesses will have with their target audience. This information will make it much easier to plan advertising campaigns because the business will know what the audience likes and wants.
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Video is getting bigger
Online video continues to dominate. People are looking to videos for everything from how to fix a puncture to how to cook a new dish. They spend hours watching makeup and hair styling tutorials. Video is first choice for education and entertainment purposes.
Businesses are investing massively in pre-roll ads that run before the video the user wants to watch. Remember, keep the ads between 15-30 seconds to prevent users from installing ad blocks. It’s also important to ensure that the advertisement content relates to the viewer’s demographic.
Nowadays, everyone is attract to their phone. Walking down the street, it seems, all we see is the top of people’s heads. Because of this, video advertisements should be mobile friendly and sometimes.
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Native Advertising
Isn’t new but digital ad spending in this area is increasing faster than any other. Native ads are typically long-form blog posts, info-graphics or videos, that aim to inform, educate, entertain or inspire people, without directly promoting a brand, product or service.
A retail clothing company could promote a half-price summer sale using a banner ad. A native ad would be used to promote a blog post that the company produced on summer fashion tips.
As ad blocking becomes more of a threat to display advertising, native content will be essential to drive growth in the digital advertising market.
Seems like, audiences enjoy native content because it’s not designed to directly promote a product or service. Native content often consists of visually stunning articles, featuring great photos, videos, graphics and written content. therefore content is created by brands to tell stories.
Read more blogs on online-marketing > https://ngdc.com.eg/