Social listening

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.

I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media.

Creepy? Yes. But that’s the reality of the world we live in right now.

Marketing solutions like Sprout Social offer social listening tools to help brands analyze various audiences.

There are many ways in which businesses can take advantage of social listening.

It gives you the opportunity to see what consumers say about your company. But you can also use this tool to monitor relevant keywords or hashtags used on social media.

You can use this data to adjust your marketing strategy accordingly and make sure you’re targeting the right audience.