Whats app Blog updates

whats app deleting Messages for Everyone

Starting today on whats app you can now delete messages you sent by mistake — whether to one person or an entire group,Here’s how it works: tap and hold on the message, choose “Delete,” and then “Delete for everyone.” You have seven minutes to delete the message after it’s sent.

This feature is rolling out for users around the world on the latest versions of iPhone, Android, Windows Phone as well as desktop,Both you and the message recipient must be using the latest version of WhatsApp for the message to successfully deleted.

Share your live location

Today, we’re rolling out a new feature that allows you to share your location in real-time with family or friends. Whether you’re meeting up with friends, letting loved ones know you’re safe, or sharing your commute, Live Location is a simple and secure way.

Just to let people know where you are. This end-to-end encrypted feature lets you control who you share with and for how long. You can choose to stop sharing at any time or let the Live Location timer simply expire.

Here’s how it works. Open a chat with the person or group you want to share with. Under “Location” in the attach button, there’s a new option to “Share Live Location.” Choose for how long you want to share and tap send.

Each person in the chat will be able to see your real-time location on a map,And if more than one person shares their Live Location in the group, all locations will be visible on the same map.

 

 

Marketing principles

Marketing principles

Marketing principles refer to channeling the gap between service and product providers to service and product seekers. Also known as a way of satisfying needs.

The Marketing Mix or the “4 P’s” or the marketing principles are: promulgation

The concept of “the 4 p’s” has been replaced by the concept of the “7 p’s” they are

These are employed to satisfy a target market’ or target demographic (the pool of potential customers).

Example:

Target demographic:

Creating utility

The American Heritage Dictionary defines utility as “the quality or condition of being useful”. Utility is further defined as any quality and/or status that provides a product with the capability to satisfy the consumer’s wants and needs. Marketing is responsible for creating most of a product’s inherent utility.

There are four basic types of utility:

A fifth type of utility is often defined along with the above four types:

Marketing Management Process

What is Marketing Research

Marketing research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.
Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive mistakes later on.

> Types of market research

There are two main types of market research you can carry out for your business:

  1. Primary Research (otherwise known as ‘Field Research’): this is information you gather first hand yourself through exercises like customer questionnaires or polls.
  2. Secondary Research (otherwise known as ‘Desk Research’): this means collecting and analysing information that is already available and has been collected by someone else e.g. reports, statistics, websites etc…

It is important that you carry out both types of research to help you decide if your business idea is viable.

>Market Research Activities

Examine existing products / services

Look at other similar products / services on the market:

Examine your target audience

Look at your target customers:

Carry out a product demonstration

You could show your product to some of your target customers and ask them for feedback before you start selling it.

Keep an eye on the market

Even after you begin selling, keep an eye on what is selling well and what is not selling for you.

 

 

What is Content Strategy

Content strategy is the piece of your marketing plan and development that refers to the management of pretty much any tangible media that you create and own — written, visual, downloadable — you get the picture.

Content Strategy You may have heard how important content creation is, but as we’ll get into throughout this post, it needs to have a well-planned purpose. Thus  develop a content strategy, there are some key things to consider:

Why Do Marketers Need to Create a Content Marketing Strategy?

Content strategy marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.

And your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.

6 Steps for  content strategy Creation

1) Define your goal.

2) Conduct persona research.

3) Run a content audit.

4) Determine a content management system.

5) Brainstorm content ideas.

6) Determine which types of content you want to create.

 

What Creativity Can Add In Business

Creativity is the act of making new connections between old ideas or recognizing relationships between concepts.

Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously.

While being creative isn’t easy, nearly all great ideas follow a similar creative process. In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas.

The Creative Process(creativity)

  1. Gather new material. At first, you learn. During this stage you focus on 1) learning specific material directly related to your task and 2) learning general material by becoming fascinated with a wide range of concepts.
  2. Thoroughly work over the materials in your mind. During this stage, you examine what you have learned by looking at the facts from different angles and experimenting with fitting various ideas together.
  3. Step away from the problem. Next, you put the problem completely out of your mind and go do something else that excites you and energizes you.
  4. Let your idea return to you. At some point, but only after you have stopped thinking about it, your idea will come back to you with a flash of insight and renewed energy.
  5. Shape and develop your idea based on feedback. For any idea to succeed, you must release it out into the world, submit it to criticism, and adapt it as needed.

How to Be More Creative ?!

Step 1: Give yourself permission to create junk

In any creative endeavor, you have to give yourself permission to create junk. There is no way around it. Sometimes you have to write 4 terrible pages just to discover that you wrote one good sentence in the second paragraph of the third page.

Creating something useful and compelling is like being a gold miner. You have to sift through pounds of dirt and rock and silt just to find a speck of gold in the middle of it all. Bits and pieces of genius will find their way to you, if you give yourself permission to let the muse flow.

Step 2: Create on a schedule

No single act will uncover more creative genius than forcing yourself to create consistently. Practicing your craft over and over is the only way to become decent at it. The person who sits around theorizing about what a best-selling book looks like will never write it. Meanwhile, the writer who shows up every day and puts their butt in the chair and their hands on the keyboard — they are learning how to do the work.

If you want to do your best creative work, then don’t leave it up to choice. Don’t wake up in the morning and think, “I hope I feel inspired to create something today.” You need to take the decision-making out of it. Set a schedule for your work. Genius arrives when you show up enough times to get the average ideas out of the way.

Step 3: Finish something

Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.

There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.

Step 4: Stop judging your own work

Everyone struggles to create great art. Even great artists.

Anyone who creates something on a consistent basis will begin to judge their own work. I write new articles every Monday and Thursday. After sticking to that publishing schedule for three months, I began to judge everything I created. I was convinced that I had gone through every decent idea I had available. My most popular article came 8 months later.

It is natural to judge your work. It is natural to feel disappointed that your creation isn’t as wonderful as you hoped it would be, or that you’re not getting any better at your craft. But the key is to not let your discontent prevent you from continuing to do the work.

You have to practice enough self-compassion to not let self-judgement take over. Sure, you care about your work, but don’t get so serious about it that you can’t laugh off your mistakes and continue to produce the thing you love. Don’t let judgment prevent delivery.

Step 5: Hold yourself accountable

Share your work publicly. It will hold you accountable to creating your best work. It will provide feedback for doing better work. And when you see others connect with what you create, it will inspire you and make you care more.

Sometimes sharing your work means you have to deal with haters and critics. But more often than not, the only thing that happens is that you rally the people who believe the same things you believe, are excited about the same things you are excited about, or who support the work that you believe in — who wouldn’t want that?

The world needs people who put creative work out into the world. What seems simple to you is often brilliant to someone else. But you’ll never know that unless you choose to share.

Read more > https://ngdc.com.eg/category/blog/

Productivity Can Beat Creativity

Productivity is a measure of efficiency of person completing a task. We often assume that productivity means getting more things done each day. Wrong. Productivity is getting important things done consistently. And no matter what you are working on, there are only a few things that are truly important.
Being productive is about maintaining a steady, average speed on a few things, not maximum speed on everything.

Top Productivity Strategies

 

Simple Ways to Be More Productive Every Day

Step 1: Manage your energy, not your time.

If you take a moment to think about it, you’ll probably realize that you are better at doing certain tasks at certain times. What type of energy do you have in the morning? Afternoon? Evening? Determine what tasks each energy level and time of day are best suited for.

Step 2: Prepare the night before.

If you only do one thing each day then spend a few minutes each night organizing your to–do list for tomorrow. When I do it right, I’ll outline the article I’m going to write the next day and develop a short list of the most important items for me to accomplish. It takes 10 minutes that night and saves 3 hours the next day.

Step 3: Don’t open email until noon.

Sounds simple. Nobody does it. It took me awhile to get over the urge to open my inbox, but eventually I realized that everything can wait a few hours. Nobody is going to email you about a true emergency (a death in the family, etc.), so leave your email alone for the first few hours of each day. Use the morning to do what’s important rather than responding to what is “urgent.”

Step 4: Turn your phone off and leave it in another room.

Or on your colleague’s desk. Or at the very least, put it somewhere that is out of sight. This eliminates the urge to check text messages, Facebook, Twitter, and so on. This simple strategy eliminates the likelihood of slipping into half–work where you waste time dividing your attention among meaningless tasks.

Step 5: Work in a cool place.

Have you ever noticed how you feel groggy and sluggish in a hot room? Turning the temperature down or moving to a cooler place is an easy way to focus your mind and body. (Hat tip to Michael Hyatt for this one.)

Step 6: Sit up or stand up.

When you sit hunched over, your chest is in a collapsed position and your diaphragm is pressing against the bottom of your lungs, which hinders your ability to breathe easily and deeply. Sit up straight or stand up and you’ll find that you can breathe easier and more fully. As a result, your brain will get more oxygen and you’ll be able to concentrate better.

Step 7: Develop a “pre–game routine” to start your day.

My morning routine starts by pouring a cold glass of water. Some people kick off their day with ten minutes of meditation. Similarly, you should have a sequence that starts your morning ritual. This tiny routine signals to your brain that it’s time to get into work mode or exercise mode or whatever mode you need to be in to accomplish your task. Additionally, a per–game routine helps you overcome a lack of motivation and get things done even when you don’t feel like it.

Read more >  https://ngdc.com.eg/category/blog/

17 Recent Facebook Updates

If you’re managing a Facebook page, you might have noticed that your layout changed sometime in July. That’s because Facebook was experimenting with a few layout variations.
Now it appears that Facebook has finalized the new layout and rolled it out across the board on all business pages. Love it or hate it, the new layout is here to say.
In this post, we’ve outlined 17 things you need to know about the new Facebook update.

1. The Facebook cover photo size has changed

Although the new size hasn’t changed by much, you may need to make some minor adjustments when creating Facebook cover photos. The old Facebook cover size was 851px by 315px while the new cover photo displays at 828px by 315px on desktop. This means that the width of the cover photos has slightly decreased.Not to worry, we’ve already updated our Facebook cover size and all of our templates inside of Snappa. If you need to convert an older cover photo to accommodate the new size, you can make use of our image resize feature.

2. The profile photo no longer overlaps with the cover photo

This is one change that we were very excited to see. The profile pictures is now located on the left side of the cover photo. With the profile picture out of the way, this frees up a lot more real estate on the cover photo itself. You no longer need to worry about accounting for the profile picture.

3. The like and share buttons have moved

Once again, Facebook has made the smart decision to move the like, message and share buttons that were previously overlapping the cover photo. Now they appear directly under the cover photo.
If you hover over the “More” dropdown, it gives you a full range of options for engaging with the company’s Facebook page.
This means that 100% of your Facebook cover photo will now be visible.

4. The navigation tabs are now on the left (and you can manage them)

Another thing that’s new is the location of the navigation tabs. Previously they were located on the top navbar and now they’ve moved to the left hand side of the page.What’s cool about the new navigation buttons is that you can actually add, remove or reorder the tabs. To do this, click on “Manage Tabs.”

5. The Call To Action button is prominent and customizable

In my opinion, this is one of the best changes that Facebook’s made in the new layout. Now all pages have a prominent blue call to action button on their page that is fully customizable
On our page, you’ll notice that we have a “Sign Up” button since we want people to try our software. However, you have tons of different options.
To customize your CTA button, hover over the button and click “Edit Button”. From there, you can specify what the button says and the website/app URL.

6. You can search for posts on the page

Facebook has introduced a handy little search box so you can easily search the page for older posts.

7. Sections are on the right side

The sections of your Facebook page are now located on the right hand side. This includes things like photos, videos, events, and so on.Just like the navigation tabs on the left, you can fully customize your page sections. By hovering over the the labels, you can click the pencil icon to add, delete, or rearrange sections.

8. Adding event RSVPs as an ad-targeting option.

9. Faster-loading links will be placed higher on mobile News Feeds.
10. Removing their apps Life stage and Groups.
11. Updating their clicks and ad impression reporting.
12. Updating video re-share metrics to give creators better insights.
13. Announcing their 2nd Quarter 2017 results.
14. Testing “going live” features from Facebook Camera.
15. Testing adding Stories to their desktop site.
16. Rolling out more Messenger ads globally.
17. Introducing two new video platforms, Watch and Show Pages.

Marketers filter pages to high vs low quality on sites

As a marketer and as an SEO, there is a process that we can use. We do not have access to every single one of these components that Google can measure, but we can look at some things that will help us determine this is high quality, this is low quality, maybe I should try deleting or removing this from my site or recreating it if it is low quality.

In general as a marketers, we are going to urge you NOT to use things like:

A. Time on site, raw time on site

B. Raw bounce rate

C. Organic visits

D. Assisted conversions

Why not? Because by themselves, all of these can be misleading signals.

So a long time on your website could be because someone’s very engaged with your content. It could also be because someone is immensely frustrated and they cannot find what they need. So they’re going to return to the search result and click something else that quickly answers their query in an accessible fashion. Maybe you have lots of pop-ups and they have to click close on them and it’s hard to find the x-button and they have to scroll down far in your content. So they’re very unhappy with your result.

Bounce rate works similarly. A high bounce rate could be a fine thing if you’re answering a very simple query or if the next step is to go somewhere else or if there is no next step. If I’m just trying to get, “Hey, I need some pressure washing tips for this kind of treated wood, and I need to know whether I’ll remove the treatment if I pressure wash the wood at this level of pressure,” and it turns out no, I’m good. Great. Thank you. I’m all done. I don’t need to visit your website anymore. My bounce rate was very, very high. Maybe you have a bounce rate in the 80s or 90s percent, but you’ve answered the searcher’s query. You’ve done what Google wants. So bounce rate by itself, bad metric.

Same with organic visits. You could have a page that is relatively low quality that receives a good amount of organic traffic for one reason or another, and that could be because it’s still ranking for something or because it ranks for a bunch of long tail stuff, but it is disappointing searchers. This one is a little bit better in the longer term. If you look at this over the course of weeks or months as opposed to just days, you can generally get a better sense, but still, by itself, I don’t love it.

Assisted conversions is a great example. This page might not convert anyone. It may be an opportunity to drop cookies. It might be an opportunity to remarket or retarget to someone or get them to sign up for an email list, but it may not convert directly into whatever goal conversions you’ve got. That doesn’t mean it’s low-quality content.

THESE can be a good start:

So what I’m going to urge you to do is think of these as a combination of metrics. Any time you’re analyzing for low versus high quality, have a combination of metrics approach that you’re applying.

1. That could be a combination of engagement metrics. I’m going to look at…

2. You can combine some offsite metrics. So things like…
3. Search engine metrics. You can look at…
4. You are almost definitely going to want to do an actual hand review of a handful of pages.

Measure your success on Snapchat Advertising

Maybe you’re a Snapchat pro, snappin pics of everything from your meals every. single. one. to your cat sleeping. Or, maybe all you know about Snap chat is that people use it to make their faces look like dogs with freakishly long tongues, or like they are throwing up rainbows.

Whatever your level of Snap chat expertise, you can be sure that this is one little dancing ghost that isn’t going to disappear anytime soon, especially for advertisers. Sure, you know that having a Snap chat presence is important—relevancy is paramount. But why should you, as a marketer, give a (insert your favorite four-letter expletive) about Snap chat advertising?

1. It’s about as immersive as you can get

Advertisers are always trying to get themselves in front of the ever-elusive, yet incomparably- valuable millennial audience. Look no further.

According to Nielsen Media, Snapchat reaches 41% of all 18 to 34-year olds in the United States on any given day. One of the app’s most distinct and beloved features are Snapchat Lenses. If you have ever been on Snapchat and had your face turned into something else, you’ve used the lenses feature. Snapchat’s powerful facial recognition technology allows users to simply tap on their faces in selfie mode, and transform into everything from an angelic deer to a 90-year-old man, complete with wrinkles and a monocle.

Brands are realizing the real opportunity behind Lenses, because in the pursuit of engaging advertising, what could be more immersive than literally changing your customer’s face?

2. It allows you to be in the moment

As marketers, we know that the recipe for campaign success requires four crucial ingredients; the right audience, the right place, the right message and the right time. Snapchat allows advertisers to place Lenses, and their cousin ad-type, Filters.

Also available to advertisers looking to catch the eyes of customers during opportune moments are Snap Ads. This ad type runs in between stories, and allows them to naturally view your ad without interrupting their browsing. And, if they are curious about your message, they can simply swipe up for extended content. Recently, brands like Netflix have leveraged this placement to advertise the release of new series.

The Final Chapter, Snapchat promoted Filters, Lenses and Snap Ads can be strategically placed to run during the moments where they will be most relevant.

On Super Bowl Sunday last year, Gatorade released a sponsored lens that allowed users to dunk a virtual Gatorade cooler over their video selfies. With more than 165 million views, the Lens was a splashing success. Aside from being highly relevant, the ad allowed users to interact with an event that they otherwise would only be spectators of,By allowing users to be a part of the moment, in the moment, Gatorade managed to score the most successful Snapchat campaign of all time—a title they held for months after the fact.

Snapchat promoted Lenses and Filters allow your brand to get in front of customers during the moments that matter most to them.

3. It gets your customers talking

One of the most exciting aspects of Snapchat advertising, especially with features like Filters, Lenses, is that the entire purpose of using them is to then share those pictures with friends. The trickle-down effect of Snapchat is hard to compete with—aside from popular video ads like those featured during the Super Bow,there are few other times where consumers share your ad for sheer entertainment—and so, if one user sends a snap to all their friends using a memorable Lens or Filter, it’s going to start a conversation.

The trans-formative Lens ad shattered records for the app, resulting in 224 million views in one day, with the average user playing back the ad for 24 seconds before sending it as a snap—to gauge, that’s 12.5 years worth of play in a single day, according to Snapchat data.

The conversation didn’t start and end within the Snapchat app, either. Users were sharing their thoughts about Taco Bell’s Lens ad on Twitter and Facebook as well.

Even better—Snapchat allows users to save their snaps, so they can continuously share them through whatever platform they chose. How’s that for keeping the conversation going?

Why advertise on Snapchat?

Not to mention, its sharing capabilities and facial recognition technology make it truly a one-of-a-kind platform.